There is no such thing as bad publicity.
Outside Ohio I run into people every day who can NOT, for the life of them, understand that the school I attended is not Miami University or Ohio State. They get confused all the time. The win over Georgetown helped a lot- but Rufus tackling Brutus as the Buckeye football team runs out onto the hallowed turf of Ohio Stadium is nothing short of memorable. It runs the risk of being played again next year, or on blooper reels...etc.
Now don't get me wrong...I'm not proud of it - but I'm just saying...it creates a buzz and that buzz clearly defines that there is an OHIO and there is, of course, an OHIO STATE. Today, people are on line, on twitter, watching sportscenter and asking " Which mascot tackled the Buckeye?" It was an Ohio Bobcat, from Athens.
Of course Ohio State won the game - why shouldn't they?... that's not news - beating them would have been news... but a executing a Delta Tao Delta-like sophomoric prank before the big game in immortal Horseshoe? That might end up on a top 100 list of college sports pranks someday. Its not a win, but it creates an impression. I also have to say that hitting Brutus in the nuts was marketing genius - really. Pulling his fuzzy nut mask off and breaking his nose would have been a terrible choice, but as a marketing move I ask you: Where else are you going to hit a buckeye?
Last Edited: 9/20/2010 8:50:10 PM by El Gato Roberto