I'm telling you guys now, "OU Oh Yeah" is putting the last nail in the coffin to being referred to locally as "OHIO", and perhaps nationally.
Branding is merely repetition of a title. Enjoy being lousy, just a party-school "OU" when you could be OHIO.
Cool, we get it. And there's really nothing lousy about being OU. This is one frickin' chant, and a few people are just completely missing the point.
You can't stop it. It's happening. When I was on campus for five years, "OU, Oh yeah!" was a term of endearment, and I have only the best memories of my time in Athens when I think of "OU, Oh yeah!"
You may not like it, and you may think we're all stupid for liking it because it's "not Ohio," but it's rather simple: you like it or you don't. There's no changing what other people will think about it, so you can either hop on the bandwagon or just sit with your arms crossed like a curmudgeon. Either way, it's going to happen, because it's special to us and if it's special to us, people will understand.