While you all are focused on enunciation and punctuation, focus in Charlotte is more on the failing message. The instructions for this video obviously came from well above Albin's pay grade. It's a (continued) Hail Mary attempt to brand Charlotte (the University) as Charlotte's (the city's) university and, consequently, sport's teams (a heavy lift when you have multiple pro sports teams with considerably more coverage and fans). The University has done well to migrate from under the UNC-Chapel Hill umbrella, but efforts to connect to the city continue to struggle - this is partly due to logistics (the university is well outside the uptown area - think of Ohio being in Nelsonville) and the University City area primarily caters to starter homes and 20-something apartments - a far cry from the businesses and bankers at Trade and Tyron.
It leaves Albin in a precarious position. He's out of his element (nor, arguably should it be his responsibility) connecting with the suits uptown (more of whom went to DUKE or Chapel Hill than Charlotte). He can cut a video to ask for (small) donations from alumni, but a strong NIL program is not powered by a slew of small donations, but rather the input from a few large ones. The University has exploded over the past decade and there are a growing number of very successful graduates, but it takes time (and Albin's is running) before they are prepared to cut large checks. And also all of the above want a solid ROI - which translates to wins on the field - which Albin needs to make happen (with or without the dollars) - as early as next year, especially against instate rivals.
Footnote 1 - his recruiting class is currently ranked last in the AAC.
Footnote 2 - Charlotte had an NIL budget of $1.4 million last year. They have an NIL target of $5 million for next year and have raised over $3 million to date. However, Albin has announced that the money will also be used for coaches salaries as well as to pay players. I think it is safe to say most donors would want their money to go towards the quarterback, not the quarterbacks coach.
Last Edited: 12/29/2025 12:26:49 PM by cc-cat