The demand is here. Students would love OU to have a big time program. Big time college programs make huge profits off their football teams. Putting in these small investments now to make our program compete with these top schools will pay off in the long run.
Is the demand really here from students? We have the best fans in the MAC, but I don't believe there are enough students with enough interest to merit "big time program" status. I have a running list of student excuses as to why more students aren't at Peden, including it interferes with going Uptown, it's too early on a Saturday, it's during a weeknight, it's too hot, it's too cold, and the Buckeyes game is on.
And investments are needed, but that is not what will make our program compete with top schools. That's a topic for another thread.