ESPN doesn't really care who's good. They're only interested in filling out a programming grid during weeknights in late fall.
If this were true, ESPN wouldn't be as successful as they have been. I doubt they care less about ratings than any other network.
ESPN is in the business of putting live games on during weeknights late October/November because it's a dead time for sports. Baseball has ended. There's really no basketball yet. Hockey doesn't exist to them. So they just want live programming. Look at the ratings to these games ... they are no better than anything else on air at this time. This isnt driving ratings for ESPN ... it's simply a live game rather than a 3 hr studio show. Same content though ... CFB playoffs and major P5 football talk.
The MAC is the only league willing to prostitute themselves out like this ... so ESPN takes advantage. They don't care if EMU faces UB or Ohio faces Toledo. It fills a spot in the lineup.
Don't believe me? What leads up to the game ... dominates halftime show ... and most of the actual broadcast .... self-promotion of the CFB playoff poll or the big SEC game they're airing that wknd.
At least CBSSN talks about the game they're airing at half and pregame. ESPN uses it as a backdrop to their own agenda of feeding the CFB P5 machine.
Last Edited: 2/23/2018 11:35:20 AM by bshot44