Until proven otherwise, I was able to buy my tickets online with ease. My biggest complaint that I left with the ticketing folks is that it took until about 5-6 weeks prior to the opening game for information to come out. To me, this is something that should/could have been promoted during homecoming weekend.
Since Country and I had this conversation at Homecoming and I've had some time to think here are my ideas... feel free to shoot them down as needed:
Really this should start as soon as the schedule is set so in the case of this season 08/19/2011. We are not at the point where a large amount of people would purchase earlier than knowing how many games and who they will see for a particular season.
I know there are limited resources, but you would think the more time you have to sell before a deadline (11/7/2011) the better. So maybe it's too much for the Ticket Office to sell basketball season tickets before football starts, but once we have a captive audience of 20,000 people in the stands and checking ohiobobcats.com and whatnot, start selling.
Or... sell both together! Save time and money for both the department and the fans. I don't buy a football season ticket because I sell street meat to drunk OSU fans on football Saturdays to pay for my Platinum basketball season tickets. But, if they were selling both together at the same time I would be more inclined to spend more, especially if there was a deal or additional bonus involved.