Not to mention the fact that Joe Burrow is actually helping the area through increased interest and tourism coming from Louisiana.
Brought in millions last weekend, I hear. Just wait til he wins the Heisman. Athens might have to build a couple more hotels.
Actually, has increased bar revenue and there was a tour bus of 25-30 fans in Athens last week from Louisiana. I’d say If we measure the metric of value the same way Athletics mentions the value of a Bowl game at 6-6 with the number of times OHIO University gets mentioned on ESPN, or the ticker runs OHIO across the bottom during the $35k we paid to play in the CIT, the Burrow story has had to be worth millions. All the interviews, and the number of times the town, city or University are mentioned.
I mean, if we justify one expense for free mentioning son national media, then what is having the University mentioned every time a story airs. Especially the 800 shots of him as a kid playing on or in Peden.