Everything about this transition has been wildly disappointing ... and quite frankly embarrassing.
According to reports, Albin signed his contract on July 9th. That means there were at least 5 days to organize something ... and yet they throw together a Zoom presser with a few hours notice to media to announce the retirement of arguably the greatest coach in Ohio football history? Huh?
Why would you not take this opportunity and do a fitting send-off to Frank? Invite local media? Get TV cameras from Columbus, Zanesville, Parkersburg and maybe elsewhere to attend? Invite football donors? Really make this an event? Maybe even do something at the stadium and invite fans?
We looked like a D3 school announcing the retirement of a JV wrestling coach. It was a MASSIVE missed opportunity to grab the spotlight (at least regionally) during the slowest few sports days of the year. Or even get some airtime nationally on ESPN, Fox?
Frank Solich is/was the BIGGEST thing Ohio football had going for it. He was a name brand that reverberated nationally. And we treated his retirement like a random Tuesday in May.
Sad.
Very little coordinated social media efforts. No pre-produced thank yous from former players. Nothing.
For a school that prides itself on having on of the best sports marketing programs, this was a masterclass in failure to capitalize.
This was a great chance to market the football program. Remind people how steady and successful they've been for 16 years. Instead, it was barely a blip. A few nice articles on The Athletic ... but otherwise went unnoticed.
It's now Sunday ... and Tim Albin hasn't even changed his Twitter profile to say he's the head coach?!?! Julie Cromer has tweeted nothing about being excited for a new era of Ohio football. She doesn't even have Ohio University Athletic Director in her twitter bio!?!? How does this happen??? In a world DRIVEN (like it or not) by social media and this is how we handle this? Albin has 22.7k followers and his first week as head coach and all he can tweet is a picture of Frank with TJ Carrie and kids. SMFH.
Why do we continue to operate like a third-rate organization. We're supposed to be the class of the MAC, right?
It's just frustrating to see how this all played out. Not a lot of confidence in Cromer after seeing how this played out.
I hope things turn out well ... but from a marketing and promotion standpoint, this was atrocious. A complete swing & miss to capitalize on the passing of the torch.
... and if it was Frank who wanted to downplay this, you have to override that for the good of the program.
I just expect better from my alma mater. Regardless of the decision to elevate Albin (as much as I don't agree) ... this could've been handled sooooooo much better.
You are totally ignoring the COVID scare on this campus.