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Topic: UPC (Underhwelming Performance Consistently)
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Bobcat Love
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Posted: 9/13/2010 5:54 PM
This discussion completely went South. My point was to infer that we need a unified campus. Not to discuss whether Erykah Badu, Justin Bieber, or Lady Black Mombazza is an act worthy of my attendance.

Good lord. If you think the campus is unified by having 1,000 people at Madeine Jah or whoever you just mentioned - great. I just don't think we're doing ourselves any favors fundraising from OU graduates by bringing stratifying acts, speeches, and athletic events to campus.

I'm right. 
OrlandoCat
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Posted: 9/13/2010 5:57 PM
Bobcat Dragon wrote:expand_more
I had no interest in Jason Mraz (with Michelle Branch), but I know a lot of people were really jazzed for that show.  Again, just because you might not like it doesn't mean it has no audience.


I went to that concert and I don't care who knows it.

I also went to Stomp at MemAud back in...02 maybe?  Althought from whatI'm reading here that probably wasn't a UPC event.

For what it's worth, I spent a LOOONG time at OU and this is the first I've ever heard of the UPC.  Maybe this is part of the problem.
mcbin
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Posted: 9/13/2010 5:57 PM
I remember traveling to Oxford in years past to see shows there. But I can't, for the life of me, recall any 'great' concert experiences during my time in Athens. -other than the Dugout/Swindlefish, but I wouldn't call them concerts.

My guess is the budget, or something is vastly different between the two schools. Budget, creativity,  foresight, or something. Because even today, I'm tempted to go down to Oxford to see more shows. But not really in Athens. (granted part of it could be lack of publicizing, because I didn't know Mitch Hedberg went to Athens either). 

Always room for improvement.

By the way, I've always wondered why we don't schedule some comedian after a hoops game. Seems like a surefire way to sell tickets. Maybe I'm nuts. John Caparulo is a MAC grad, seems like a good enough fit for January 15th when we need a huge crowd in the Convo, no?

ben


OK, google to the rescue. Given a full Convo, (13000)  here's how much every seat would have to chip in for the act:
Girl Talk $2
Drake $5
Kid Cudi $4
Wiz Khalifa $1
J Cole $1
Cypress Hill $3
G Love $3
Katy Perry $7
Ratatat $1
Santigold $3
Lil Wayne $7
Rick Ross $2
Daniel Tosh $1

Granted, I know there's more to it than ponying up for an act. But I may have to get with Alan on this promotion thing...

JSF
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Posted: 9/13/2010 6:07 PM
Bobcat Love wrote:expand_more
This discussion completely went South. My point was to infer that we need a unified campus. Not to discuss whether Erykah Badu, Justin Bieber, or Lady Black Mombazza is an act worthy of my attendance.

Good lord. If you think the campus is unified by having 1,000 people at Madeine Jah or whoever you just mentioned - great. I just don't think we're doing ourselves any favors fundraising from OU graduates by bringing stratifying acts, speeches, and athletic events to campus.


OK.  Please provide evidence, not anecdotes, to show that the student body is somehow not "unified."  I would wager school pride at Ohio University far outstrips most other schools around.  And also, if you could show proof that the choice of music concert affects alumni donations, that'd be great.
HeHateMiami
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Posted: 9/13/2010 7:54 PM
Bobcat Dragon wrote:expand_more
OK.  Please provide evidence, not anecdotes, to show that the student body is somehow not "unified."  I would wager school pride at Ohio University far outstrips most other schools around.  And also, if you could show proof that the choice of music concert affects alumni donations, that'd be great.


I don't know Dragon, I've met a lot of people in their 30's and 40's who've graduated from OU, are super-excited when I tell them that I too, am an OU Alum and when I ask them when was the last time they went to campus the answer is something like "umm... 1998!"

Granted that's another anecdote, but I'd love to see some numbers on the % of people who've been out for 10 years who give to the University. I bet it's a lower number than we think. Beyond the obligatory Halloween, Court Street, and Party School discussions I'm usually out of things to talk about with these people quickly, and it helps me understand why they haven't been back in years if those are their memories... memories that have to be fostered for most while they're still in school.

I'm just saying, I see the OU license plate holders and have the "OU, I spent some of the best years of my life there!" conversations too. If you take it a layer deeper we could probably improve on alumni connections, involvement, donations, etc. Not sure the UPC is the right group to direct the ire at, but if Love is saying we could do better, I think he's got a point.
anorris
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Posted: 9/13/2010 8:02 PM
Just to chime in as a student, I see UPC listed often on concert posters in Baker or other areas, and haven't seen a single one since my freshman year I'd be remotely interested in spending even $10 for a ticket to (Jimmy Eat World was the exception, and fun).

I understand it is a taste issue, and the names they've gotten in some of the niches have been pretty decent, I just wish they'd hit a few more demographics.  All I'm asking for is some rock 'n' roll!

2,000 isn't that big a number on a campus our size -- I think you can sell MemAud out with a lot of different acts.  I, too, would love to see a big-time concert in the Convo, but I'm not sure what kind of act you could bring in to fill such a venue.  The music market seems too fragmented these days to sell out a 13,000 seat arena in this area.  Boy would I love to see it though.
Bobcat Love
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Posted: 9/13/2010 8:09 PM
Bobcat Dragon wrote:expand_more
And also, if you could show proof that the choice of music concert affects alumni donations, that'd be great.


You are just taking things completely out of context now. I said that speakers, concerts, and athletics are great avenues to build unity. Classwork, Professors, Greek Life, Residence Life, etc are other ways. On top of that, I said Increased Unity = increased alumni support in the form of donations.

I never made a direct correlation b/w choice of music concert and alumni donations. That's just a fabrication, Dragon.

It's the total package that affects the experience.

And further....if you are in Columbus on Saturday - I'll happily point out large groups of OU alums tailgating around the horseshoe wearing #2 jerseys (not green/white) who give good sums of money to Ohio State in the forms of donations, merchandise, and ticket sales...and who have NEVER set foot in a classroom there.

Unity at Ohio University? My ass.
JSF
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Posted: 9/13/2010 8:46 PM
Bobcat Love wrote:expand_more
You are just taking things completely out of context now. I said that speakers, concerts, and athletics are great avenues to build unity. Classwork, Professors, Greek Life, Residence Life, etc are other ways. On top of that, I said Increased Unity = increased alumni support in the form of donations.

I never made a direct correlation b/w choice of music concert and alumni donations. That's just a fabrication, Dragon.


Bobcat Love, just a little bit earlier wrote:expand_more
If you think the campus is unified by having 1,000 people at Madeine Jah or whoever you just mentioned - great. I just don't think we're doing ourselves any favors fundraising from OU graduates by bringing stratifying acts, speeches, and athletic events to campus.
Ohio69
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Posted: 9/13/2010 9:35 PM
Bobcat Love wrote:expand_more
 You are just taking things completely out of context now. I said that speakers, concerts, and athletics are great avenues to build unity. Classwork, Professors, Greek Life, Residence Life, etc are other ways. On top of that, I said Increased Unity = increased alumni support in the form of donations.


Well, again, I just think you are incorrect about the lack of unity.  Its there.  

The last 4 years the university has been breaking fundraising records year after year.  

Why?  My guess is the university got much more serious/aggressive within its University Advancement department.  And, that will pay off more than anything UPC does.

But, I still think something about UPC (funding, makeup of committee, oversight) could be improved. 


bobcat695
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Posted: 9/13/2010 9:56 PM
I think you're off a little 69, but I am willing to do a little research.  While giving has been way up, my perception is that it has been some really large individual donations.  Huge bequests to the Colleges of Education, Engineering and Strategic Leadership Institute have been a large percentage of the gifts.  Having one person give $26 million is awesome, but it only tells the story of one family's loyalty to the university.

I think Love is right here.  I counted up how many people I lived with in my four years in Athens.  Out of my 14 different roommates/housemates, only one other besides me comes back to Athens regularly.  One comes to one hoops game every year or so and the others have not been on campus since we graduated in June of 1995.  That says only three of the fifteen have even seen the new Baker Center.

Three of them are season ticket holders at OSU and none have attended a day of class there.  Two are season ticket holders for the Browns and Bengals, and one goes to 20 or so Cavs games each year.

You know I am in town a lot and take advantage of some of the functions outside the Athletic Department.  We regularly go to shows at Mem Aud, come over for the Concerts Under the Elms occasionally or volunteer our time and talents at the College of Business.  I have no problems writing checks to the university because I feel a close attachment to the institution.  I am in the extreme minority in my very small sample study.  But, I do think it is a common theme among us.  Those that are in Athens more than once a decade feel an attachment and a responsibility to pay it forward for the generations of Bobcats that will proceed us.  If there are no compelling events to draw people back, the memories fade and the priorities change.  This is just as much about providing unity on campus for the current students as it is for drawing alumni back. 
D.A.
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Posted: 9/13/2010 10:03 PM
On a tangential note from Love's initial premis, in Jim Schaus' five year plan for the Athletic Department, one of the strategic initiatives listed was to utilize athletics oriented assets for alternate revenue streams (i.e. concerts, etc), and to this point, I have seen nothing to suggest that is happening.

I agree that scheduling in the Convo may be difficult during the school year, and admittedly I may be an old fuddy duddy at 44.  But for example, if you had DMB in Peden, it would sell out, regardless of how many students attended, and it would make money for the University, especially if they were the promoter.  No offense to the students, but if Ohio holds a great event that will sell out one of the stadiums, regardless of whether or not you are interested, you will benefit from the trickle down.  I don't think student fees should support such an event, and I think you should benefit from the proceeds through reduced tuition.

Back in the days of Springfest, the intramural fields were full of students from across the mid-west, and regional and national acts would come into town.   Although I don't know it for a fact, I would have to imagine that the University and the greater Athens market made considerable profits during that period.  This was unfortunately stopped because Ohio didn't want to be associated with such a sanctioned "party", attempting to shed its party school image.  It was replaced by the current "fests", which are really boosting the image of Ohio, and off of which Ohio is not profiting. (if anything it costs the University money due to increased security/etc.)

People will travel to Athens for the right events, and the university needs to use its assets to their fullest potential, especially in these difficult economic times.  It will help the school and the community.  Party school image be damned.  That image has clearly turned around in the last ten years or so, hasn't it.

Just saying.
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Posted: 9/13/2010 10:40 PM
If anyone thinks our campus isn't unified then what do you call Toledo? Akron? BG? For the most part their alumni bases have ZERO connection to their campuses and no desire to go back. But they do, because Toledo grads mostly live in Toledo, Akron grads mostly live in Akron and BG grads mostly live around BG. So they're there all the time, I'm sure they'd LOVE to get away (I know I would!). OHIO Alumni are spread throughout the state, and throughout the entire country for that matter. Makes it a little harder to get back as often as you'd like.

As for osu alumni, the only reason they go back is to watch what is essentially a pro football game. Do you think they go back to hang out on campus and basque in the beauty? No. Do they go back to relive the wonderful memories they had on High St.? No. There is a High St. in every town in the country, its commercial and fake. I've had fun there, but NOTHING compared to an OU experience.

Again, our Alumni support for athletics is lackluster, but their love for their Alma Mater is pretty intense in my opinion.
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Posted: 9/14/2010 1:19 AM
Ozcat wrote:expand_more
Dragon, your points are extremely valid.  Some of the groups are big among a certain group, but Love's original point was to strive for a 'unifying event'.  I believe this will require more than 2,000 students, so a venue outside of MemAud needs to come into play.


Agree to an extent,  but I'm going to play Devil's Advocate as well because I see both sides.

UPC knows they're going to get a budget of peanuts, like they always do.  Should they be gambling some, and trying to hit home runs with their early performers and build up their budget through the year, leading to an actual A-list Spring Quarter show, or should they continue to play small ball and bring in interesting and diverse things though they break even at best and not too many care.  Both approaches will make different people happy, and both are acceptable.

I understand they're handcuffed by the size of Memaud, but assuming there was a workaround (including charging an actual proper value for a show... we all like the cheaper prices but if actual market value leads to building their budget I think it would be fine) I think it could work.
John C. Wanamaker
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Posted: 9/14/2010 8:11 AM
Bobcat Dragon wrote:expand_more
This discussion completely went South. My point was to infer that we need a unified campus. Not to discuss whether Erykah Badu, Justin Bieber, or Lady Black Mombazza is an act worthy of my attendance.

Good lord. If you think the campus is unified by having 1,000 people at Madeine Jah or whoever you just mentioned - great. I just don't think we're doing ourselves any favors fundraising from OU graduates by bringing stratifying acts, speeches, and athletic events to campus.


OK.  Please provide evidence, not anecdotes, to show that the student body is somehow not "unified."  I would wager school pride at Ohio University far outstrips most other schools around.  And also, if you could show proof that the choice of music concert affects alumni donations, that'd be great.


The student body is unified every Saturday when the masses put on their Scarlet and Grey and go watch the Buckeyes.  That is about the only time the campus does something in mass. 

I see what you are saying Love, and I agree the campus fails to find something that pulls them together, and people keep bringing up the Alumni all loving Athens.  Of course they do, no more than we get excited when we are 200 miles away and meet someone who is from the same home town.  That bond we all share now, is something we garner when we leave, not while we are there.
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Posted: 9/14/2010 8:50 AM
Well, OK, I guess we'll have to agree to disagree regarding campus unity and affection for alma mater. 

I think bobcatlove and bobcat695 are pinning their beliefs too much on attendance/interest in football and basketball.  That has more to do with consistently pathetic football teams (94 wins, 188 losses in last 25 years), an overrated basketball program (just 3 NCAA appearances in the last 20 years), and not being in a BCS conference than campus unity me thinks.

By the way, from what I can tell, the average national average for alumni participation in giving hovers around 10%-12%.  With 195,000 alums and an average of 28,200 alums giving each of the last 2 years, OU is at 14%.

Still doesn't mean we couldn't do better with events on campus and bringing in more alums and etc..  But, things aren't as bad as some think.
bobcat695
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Posted: 9/14/2010 11:51 AM
I was not pinning it on athletics at all.  My point was that my friends from OU do not go back to campus ever.  I doubt they give $1 to the school in any form.  I used athletics as a measuring stick for them because they are all sports fans and attended games while on campus.  I agree that folks talk fondly about OU after they leave.  The university needs to give them more compelling reasons to physically come back.
C Money
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Posted: 9/14/2010 12:45 PM
bobcat695 wrote:expand_more
I was not pinning it on athletics at all.  My point was that my friends from OU do not go back to campus ever.  I doubt they give $1 to the school in any form.  I used athletics as a measuring stick for them because they are all sports fans and attended games while on campus.  I agree that folks talk fondly about OU after they leave.  The university needs to give them more compelling reasons to physically come back.


What about the 4 season tickets for $99 package? That's as dirt cheap for college football as it gets. I have co-workers who are Marshall fans that are thinking about buying that for next year, because they figure that Huntington is close enough to Athens that some Saturday when Marshall is on the road it would just be fun to go to Athens to watch college football and enjoy the night life. I gotta believe that there are enough alumni/general college football fans in Columbus, Parkersburg, and other decent-sized towns within a reasonable driving distance that would feel the same way. I'm just not sure if they know about the deal.
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Posted: 9/14/2010 2:29 PM
bobcat695 wrote:expand_more
I was not pinning it on athletics at all.  My point was that my friends from OU do not go back to campus ever.  I doubt they give $1 to the school in any form.  I used athletics as a measuring stick for them because they are all sports fans and attended games while on campus.  I agree that folks talk fondly about OU after they leave.  The university needs to give them more compelling reasons to physically come back.


OK.  Well, I understand and don't disagred with the above.  I guess I was just focusing on the "unity" aspect and not the coming-back-to-campus aspect of this thread.

UPC's mission is to program for current students.  No alums.  Getting people to visit campus isn't even on their radar.
Last Edited: 9/14/2010 2:35:57 PM by Ohio69
HeHateMiami
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Posted: 9/14/2010 3:16 PM
Ohio69 wrote:expand_more
I was not pinning it on athletics at all.  My point was that my friends from OU do not go back to campus ever.  I doubt they give $1 to the school in any form.  I used athletics as a measuring stick for them because they are all sports fans and attended games while on campus.  I agree that folks talk fondly about OU after they leave.  The university needs to give them more compelling reasons to physically come back.


OK.  Well, I understand and don't disagred with the above.  I guess I was just focusing on the "unity" aspect and not the coming-back-to-campus aspect of this thread.

UPC's mission is to program for current students.  No alums.  Getting people to visit campus isn't even on their radar.


69, unless I miss something bobcat695 doesn't mention the UPC and really isn't talking about them. He didn't say that the UPC needed to give alums a more compelling reason to come back, he said the University does.

I think when Love started this he really laid the hammer down on the UPC (there's generally a good amount of collateral damage that occurs when Love makes a point), but it has since evolved to questions on if campus is "unified" and how to get alums to come back to town and/or donate (regardless of the UPC, or any other group really) which I think is still a fair question.

So in the interest of moving the discussion forward, I'll respond to your last sentence... You're right, I don't think UPC's mission is/should be to get alums to come back to campus (Love's point would be by doing better at serving current students the UPC would get people to remember Athens even more fondly and come back more often). If you agree that there's a problem with getting alums back to town, who's mission should it be and how should it get done? Discuss...
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