You cannot seriously say that shot glasses and party school rankings affect applications for enrollment.
Me thinks they are.
Here are a few things that actually affect enrollment:
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The inflationary increases for higher education have been 200%-300% higher than normal inflation. Wages have not increased (except for government jobs) much, if any, over the past decade. College education investments have lost money over the past decade if they had any noticeable percentage of the assets in equities. So, folks have less real income, lower savings than anticipated for college, higher debt and fears about affording retirement in the near future. Plus, college costs have spiraled out of control. I don't think kids are choosing other schools over OU.
They are choosing less expensive alternatives for all traditional four-year residential schools. I hear these fears everyday from my clients. It does not matter which college is the ultimate recipient of the tuition payments.