Whether or not they were budgeted has no affect on the true cost/benefit, just whether or not you planned well enough.
Ok... so what's the issue? If the department planned well, then what else are they supposed to do? They can't just print money.
[DISCLAIMER: I have not read any information on this subject other than what is posted on this board, so take my comments with this perspective in mind.]
My issue is simply that I want to hear the truth. I'm not suggesting that any of Ohio's athletic programs make money or break even. I understand this to be the reality and am not making an argument whether it's good or bad to continue to fund them.
All I am suggesting is that if the revenue from the bowl game is less than the expenses, state that as such. And if you want, you can say "We budgeted for that shortfall and are using money from X to make up the difference." The fact is, if they did not make a bowl game, the money that was used to make up the difference could have been used elsewhere.
Please also note that I understand that the effect of being on national TV, and all of the other "intangibles" are not accounted for in this situation. If they wanted to say that "The exposure we got and [all these other intaglibles] were valued at $Y and we feel we broke even" I would let it slide. I could argue with how they got to value $Y, but at least they would be making an honest argument.
Let's say I open a lemonade stand and it costs me $20. I only make $15 from selling lemonade. I've got another $5 in my pocket that I was going to buy lunch with, but instead I put it in with the lemonade sales money so now I've got $20 in the lemonade drawer. Did I break even on the lemonade stand? No. Were my expenses covered because I had other money? Yes.