Because then, it is no longer a name, image or likeness. That is against NCAA rules and illegal. NIL is codedfied just as it sounds. They can profit from their Name, Image and Likeness

https://www.bloomberg.com/news/articles/2022-12-15/ncaa-v...

Seems relevant.

OCF some Departments are separate corporations. But the fact that they make millions is irrelevant to being a non-profit. Many non-profits make millions. OSU, Bama and all the others reinvest the money back into the program, they do not dole out the revenue, which legally keeps their status.

"When state laws and the NCAA made it legal last year for college athletes to profit off their name, image and likeness, a University of Miami supporter fired one of the first attention-getting shots.

Dan Lambert offered $500 a month to any Hurricanes scholarship football player in exchange for promoting the American Top Team mixed martial arts academy he founded, an annual outlay of more than $500,000 if everyone opted in.

Now Texas Tech football players can sign up to make four times that amount.

The Matador Club, a non-profit collective organized by Texas Tech donors, plans this week to sign 100 Red Raiders football players each to one-year, $25,000 contracts."

I think the above is what BTC was talking about.

OCF is about to burn his bobcat gear now that OHIO University is venturing into the world of professional sports.

The most questionable thing here, from a regulatory perspective, is the “tax deductible” part. That’s what is and is going to continue to draw scrutiny

Edit to add: https://www.extrapointsmb.com/ncaa-nil-irs-taxes-collecti... /

I was speaking to the attempt of NIL collectives to structure themselves as charities so that they can market themselves to would-be donors as being a deductible charitable contribution

The final results are not in because of the transfer portal is still going but tracking the early returns thus far says its pretty even across the G5 conferences taking the 5th best recruiting class of ever conference. From 24/7 sports.

P5 classes:5th rated
SEC 268.95 (Oklahoma)
Big10 232.64 (Maryland)
ACC 212.83 (Pittsburgh)
PAC12 197.73 (Stanford)
Big12 183.21 (TCU)

G5 classes:5th rated
AAC 160.36 (Tulane)
MWC 149.44 (Nevada)
MAC 146.52 (Northern Ill.)
SBC 141.24 (Louisiana-Monroe)
CUSA 110.23 (Middle Tennessee)

This is considering every conference with its 2025 lineup in place. P5 membership continues to be an important draw as you can see from the numbers. Big 12 is taking a 15 point cut, PAC 12 a 12 point cut and AAC an 11 point cut with their reduced lineups. Big Ten is up 13 points with USC/UCLA but SEC is only up 4 points with UT/OU because they already have such a high average recruiting class.

Big Ten becoming stronger is good for the MAC's ratings since they play each other and its bad for the MWC which also could lose San Diego St to the PAC-12. AAC is going to be hurt long term with the addition of more southern teams but SMU individually has the positioning to compete in the playoff.

It's been a minute since on BA....excuse me if I'm out of my lane.

I think NIL's are overall a good thing but are largely overrated. OU is already in top 30 (above many larger schools such as Auburn) for athletes with NIL's but almost all are with Barstool (coincidence??). My son had a former teammate that was one of the first NIL's, also with Barstool, and it was maybe $100 worth of apparel for mention on his social media....I think this is the usual offer.

My thought is OU should actually have an advantage over most other schools being in a college town. There is much more value to a business in Athens getting an NIL with a Bobcat athlete than, for example, a Buffalo business signing a Bull athlete. In this example, the small market may actually have the advantage.

Going back to Barstool I seen in other threads questioning their sponsored bowl. At least from their perspective, Ohio is probably at the top of their list. We are high on their list of number of athletes with NIL's. Other big reason is addition of sports betting in Ohio......Barstool Sportsbook is available in a few states, currently including the host state Arizona and Wyoming with Ohio being added

The NIL collectives IMO are an abuse of the principal of NIL which is sponsorships. It should be just B2S (Business to Student). Its a real problem because it is redirecting money that would be supporting athletic department operations from individuals is moving directly to the players as the perception as that is more important for competing. Then athletic departments are going to dip increasingly into student fees to fund operations. Also if it was B2S a lot of the players would walk in with deals as a rising HS senior and not have to rely necessarily on what the university deals could pay. Their could be mismatches that way such as popular HS quarterback that isn't P5 athletic material. Expanded playoff money might have to flow to the students.

The trickle down effect to the MAC. The Big Ten as the richest conference going forward might mean nobody is transferring out of it. That means smaller Big Ten recruiting classes and more 3 star players available in its backyard for the MAC which could offset demographic declines. Other regional P5 programs like UC, WVU, Pitt, Syracuse I anticipate hitting Florida hard which will hurt the AAC as having access to Florida and Texas recruits is for them an equalizer. While the MAC NIL opportunities aren't going to be as large as other conferences they won't be as performance sensitive either. Texas A&M boosters might give out 50 million one year and if they don't like the direction of the coaching staff 10 million the next. Then with the donations not flowing directly to the athletic department, the AD doesn't have the money to fire the coach and the program goes into a vicious downward spiral.

Is the future going to be that 10 million dollar head coaches go the way of the dinosaur if the key is a top financial package for the players? Purdue with the advantage of having the Big Ten conference machinery can say they don't contend for conference titles anyway but its 250k minimum for any Big Ten player so they'll just be fine with paying 2 million for the HC. Then since nobody cares about the Purdue football team anyways the 7 corporations that support it give their regular annual donations regardless.

This would strike me as an equitable and correct outcome. College coaching salaries are as high as they are -- and have grown as fast as they have -- because it's a huge industry without a free market dynamic at play anywhere but coaches salaries. So the money goes to the one place it can go.

I wonder what the kids a local schools would think if they knew that the athletes who come to their schools for "community engagement" are now getting paid for it.

From the BPS website:


BPS Foundation, a Section 501(c)(3) organization, educates, encourages, and assists athletes in their efforts to engage with the local community through charitable causes. BPS Foundation lifts awareness of what it means to perform in a highly competitive environment by mobilizing collegiate athletes to help teach how hard work, discipline, focus, and continued education can make the young athlete’s dreams become a reality. BPS Foundation empowers these athletes to channel their energy for a common goal: to make the community where they live and play a better place.

You really think kids care? Seen Archie Griffin visit many schools for $3k and deliver great talks, and not one HS kid cared.

In regards to others, this entire thing is hilarious in the fact so many of you cheered this on when it was getting ready happened, but ignored people when they said be careful what you wish for.