As for the alcohol sales, I don't think you do that with the thought that you're going to make sales to students (you continue with the prefunctory efforts to keep them from sneaking it in, but thats about it). You target that at the successful, income possessing alumni. Sell it on the tower side for $5, $8, whatever price, and include some microbrew options (JackieO's? Great Lakes?), get another couple thousand dollars in revenues per home game. To be clear, I do not expect alcohol sales at Peden and don't think it would be a major money maker in any case, not the way I've laid it out. Just musing out loud here.
If you really want to make concessions at Peden memorable, you outsource different concessions around Peden to different local favorites. One stand is Goodfellas Pizza, another is O'Bettys etc... JackieO's and Great Lakes selling beer.
That could help build a very special (local) football enviornment and I really think it'd be pretty easy to do. Any smart local entrepreneur would jump into this head first. They could make a ton of money without too much extra effort (with proper cooperation from Ohio athletics) and push their brands.
Plus the fans benefit.
You're basically describing a mall food court... except the stands are all over the place, right?
The issue I see is the revenue leaves the Athletic Dept budget and goes to the local community.
I'm totally fine with that, if it helps with Town and Gown relations, but I would like to see the money go back into the Athletic Budget.
Perhaps we can rent each stand for X dollars per game, and that way the variability of the revenue is no longer an issue, and you no longer have the costs involved related to food preparation/storage/distribution.
Works for me.
Go Bobcats! SELL ME AN $8 BEER!! I'll only drink 2 maximum, anyway, since I'm old now.
-john