There are a lot of ways a savvy business person would "start the process" - and none of them involve Ohio paying $1.5 Million or so. Good god.
...and I asked you earlier what ways that you thought there were, and all I heard was crickets.
There's two tactics Julie could use. She won't do either, because she wants to be Ross Bjork's lackey, but that is beside the point. Again, breach of fiduciary responsibility to allow these contracts to remain in place, as-is, while the CFP $'s have increased and G5 payouts remain patheticallyy below market.
First, on September 12th 2025 the buses don't leave Athens Ohio. She makes a call to Ross Bjork and says "Ross, you can give us $7.6 Million dollars, or we don't make the trip up 33 to play the football game. IF we don't play the game, it's fine with us - we'll pay you $1.5 Million to break the contract. However, you lose a win, you lose a fall home date, Columbus loses the gameday dollars, and you look like fools with an 11 game schedule, while the rest of your Power 5 brethren have played 12, and most have an extra win to boot. Your call Ross" - Ross can't scramble a game in less than 24 hours and it will be a complete shit-show at the feet of Ohio State.
And then it ends with a $5 Million Payday, or we pay them $1.5 Million and make a strong point that others will follow. Small price IMO. In my opinion, we win either way, as we UP the payday or reset the market for these games for the G5 - which ultimately benefits Ohio in the long run.
Yes, we will be talk show fodder for about 36-48 hours and then nobody will care about a MAC/G5 school breaking a terrible contract. Ohio State will look terrible for not being able to play the game, and for trying to low-ball the actual worth of the game.
Second course of action:
Julie picks up the phone and calls Ross Bjork. She goes back to the negotiating table and re-opens the discussions she had with Gene Smith -> "Ross, this game just got around 4x more valuable in proportion to your CFP payouts. Let's do $7.6 Million on the game. You get a home game, a win, and everyone benefits on campus, in Columbus, and around the city."
When Ross says "No thanks" - that's when the fun starts. He can counter with a number (Ohio Wins) or he can give Julie the outright "A contract is a contract" (At which point I would revert to Option 1 and keep the buses idled on September 12th).
If Julie is smart, she uses her strongest negotiating position - walk away.
But your starting point is to write Ohio State a $1.5 Million Check? Jesus, we are all screwed.