I wouldn't mind seeing some anecdotal evidence that watch parties are higher for football than basketball. My gut tells me this is the opposite, but you know a lot more about this than me.
I'm inclined to believe football gets bigger watch parties with the exception of the NCAA tournament.
I sort of feel I can vouch for this. I've hosted football game-watch parties that had large crowds (UB/Ohio game couple years back, overflow crowd at Winking Lizard-Crosswoods). Hoops regular season game watches didn't materialize if my memory serves. My opinion is that FB will outdraw hoops for a couple reasons.
1. FB games are fewer so they seem more important than a single hoops game.
2. FB games actually are on ESPN2/ESPNU, so they're actually available for bars to show more often/easily than hoops.
3. Hoops TV games more often than not seem to be home games as opposed to away games (greater than 50/50), so why have a game watch when the game is just 'down the road'...
On the other hand, the Georgetown game watch in CBUS was larger than the UB football game watch. Both were weeknight, and prime hours.
And to counter again, the Ohio bowl game this year, which was during work hours this year, and you'd have to take vacation or leave work early for - still had a strong crowd with a weakly advertised game watch this year. So it proves post season games will be well attended no matter which of hoops/FB.
Regardless, I think in CBUS, you could get a decent crowd for both hoops & FB if the time/locale/etc was right.
The only unfortunate part of this discussion is those that think we have to pick competition/success in either FB or BB. I don't see any reason we cannot be successful in both. It shouldn't be an either/or proposition.
ben