I think everyone is looking at the Sept 1, 2007 game between NIU and Iowa at Soldier Field, which drew 61,500 and thinking "we can do that!". As the BG and Toledo games show, it doesn't always work. NIU went back to the well, and tried it again, playing Wisconsin at Soldier field September 17, 2011, and drew only 41,068. Then they played Iowa on Sept 1, 2012 and drew 52,117. My gut tells me that if you draw 50,000 or more, it works financially, but below that it doesn't. Therefore we have 2 examples (NIU-Iowa) of games that worked, and several examples (NIU-Wisconsin, Akron, and BG) of games that didn't.
As a side question, why did Iowa outdraw Wisconsin, considering that Wisconsin is closer to Soldier Field (161 minutes from Madison to Soldier Field versus 206 from Iowa City), and given that I think Wisconsin generally has better fan support? My guess is that people expected a better game against Iowa, and that's what they got. Wisconsin beat NIU 49-7, while the two games against Iowa were 16-3 and 18-17. If so, that's a lesson - don't set up one of these games unless you have reason to believe it not only is a foe with good fan appeal, but it's also a foe where fans will expect a close game.
By the way, I don't know the nature of the deals that NIU made with Iowa or Wisconsin, or the deals Toledo or BG made, but I did find this press release concerning the cancellation of a deal that Nebraska had to play at Soldier Field:
http://tinyurl.com/q29oawqApparently Nebraska was going to play at Soldier Field in exchange for two games in Lincoln. Those 2:1 deals will kill you financially, and I don't think even attendance of 50,000 would be enough.
Looking at the NIU schedules, the Iowa deals appear to be 1:1, with a pair in 2006 and 2007, and another pair in 2011 and 2012. (Of course, as Billy points out, Iowa may have taken a share of the gate from Soldier Field, too, so NIU may not have done as well as it appears at first glance.)
As for Wisconsin, they played at Wisconsin in 2002, 2007, and 2009, and played a "home" game at Soldier field in 2011. There is no way to know the nature of that deal, which could have been 1:1 with two money games, or something else.
In any case, NIU did pay another cost for having some 2:1 deals in that they only had 5 home games in 2010, 2013, and 2014. That might be a partial factor in their weak attendance in recent years. By scheduling only 5 home games, they in essence turned their backs on the Dekalb business community, and the people of Dekalb may have responded in kind.
The more I think about this, the more I think it's a very bad idea, with a lot of ways to lose, and not many ways to win. I think it would be better to just keep finding ways to squeeze a few more people into Peden, such as bleachers on the roof of the Academic Center (which would only be used on Parent's Weekend and Homecoming), and continue trying to upgrade the schedule, and definitely keep having 6 or more games a year in Peden.
Last Edited: 7/12/2015 8:45:09 PM by L.C.