OSU always had an edge in attracting the 700+ SAT score kids with its graduate reputation. Their freshman class size is only 7,000 when Ohio's is 4,500 yet Ohio State's overall undergrad is 45,000 students compared to 17,000 at Ohio. They can get away with this because they are located in the center of the state with branch campuses about 45 minutes out. Ohio isn't going to be able to convince a student from Cleveland to attend a branch campus in Southeast Ohio for a year to get in. Secondly, where OSU has a research mission to serve the state and can restrict its admission to the brightest, Ohio reserves 25% of its enrollment for the best and brightest of SE Ohio. Beyond the Appalachian scholars its mostly lower ACT/SAT score students. In the rich Ohio suburbs Ohio runs about even with Miami as far as admissions. Third, the lower selectivity makes Ohio less of a magnet for out-of-state students. OSU has used its traditional edge in attracting 700+ SAT score kids to improve its USNWR ratings which had a snowball affect for them in upping admissions. The question is can Ohio do anything about it? The communications school is already one of the top in the country. The other schools are solid but don't have the dollars to reach elite status. To be specific the state has put the handcuffs on research areas and PhD programs. Overall the academics are very good though.
From a recruitment perspective Ohio is a very competitive state. What the school needs to do is target areas of the south where there aren't many quality universities. Tennessee is an example. UT is not that great and the other public universities have no reputation. Georgia is another state like that. Those students are locked out of UNC or UVA by all the NJ/NY kids that go there out of state. Ohio looks better on the resume and at worst its going to be confused with Ohio State. Its normally assumed that schools within a state that carry the state name are in the same quality tier with the higher rated school more reputable in research. California is a great example with UC schools and then there is Cal Poly which isn't on the same level as UC Berkley or CalTech but feels high end by having that Cal name on there. Ohio, Michigan, New York, Pennsylvania, Massachusetts etc. all have some of that effect. Virginia now has it in VT, VCU, UVA, VMI with classy names for the others. OU not a member in the Big Ten is a plus for student recruitment in the south where its SEC country.
Very well thought out. I like your ideas. I think GA might be bit of a stretch there with UGA (along w Florida, the only SEC public that has really pulled itself up--damned Yankee culture ruining the South!) and GaTech. TN, SC and KY are all areas that Ohio should be recruiting.
I still think it comes down to having more merit aid though. I just read that Miami is devoting a lot of merit scholarships to attract OOS students with the idea that you give an out of state kid a 10K scholarship on $25K OOS tuition, and he's still paying 50% more than a full-ticket in-state student. I think that's necessary for OU to really ramp up their OOS recruiting. I think only the UM's and UVA's of the world can recruit OOS students at full-ticket tuition. Also, I would hate to see Ohio turn into another Miami with 40% OOS kids. Something that I think is beginning to hurt them in the legislature. OSU seems a little more shrewd in pegging it in the 25-30 percent range.
The California system is structured very well. Unfortunately, I doubt it can ever be instituted in Ohio, and unfortunately Ohio and Miami are to blame for that in that they were the ones in the 60s who pushed open the floodgates to let every public school chase the dream of becoming a big time research university. Had Vern Alden and the Miami crowd not been so hellbent on doing everything possible to cripple OSU, they probably could have compromised with Columbus on a system where OSU, Miami and OU were the UC type campuses and the rest were the Cal State type campuses. A perfect example of what happened in Ohio can be seen by looking at doctoral programs in History. Ohio funds 8 public university Ph.D programs--all at exactly the same rate regardless of quality or national reputation. California with over 3 times the population and 33 4-year universities funds 8. That's insane amount of redundancy in Ohio. If say only OSU, Ohio, Miami and throw Cincinnati in after they joined the system, were allowed to have Doctoral programs, think how much better their funding could be. You can only spread the peanut butter so thin before the sandwich sucks. As it is, OSU manages to escape the trap because of their fundraising, endowment and AAU status, while the rest are all mired in mediocrity.
Last Edited: 8/7/2015 7:02:07 PM by OUPride