You can say what you want, but the shaping of college sports has now increased the enrollment demands and prestige of degrees...
If that is true, then Harvard is (according to Sagarin) the 141st best university in the United States, one spot ahead of Yale.
You have higher quality prospective students applying to P4 universities because the profiles have been raised by high level athletics. Ohio, WMU, Kent, Toledo, Bowling Green - we are gum on their shoe. It's become an embarassment.
More importantly, as I have pointed out for the last 20 years, the strongest growth in endowments has primarily occurred in two groups: the ultra-elite universities (e.g. Harvard, Yale, U. Chicago, Cal Tech), and the P4. The P4 has been using those contributions to fund new buildings and other advances.
That doesn't change the question, however. What share of the overall college football revenue is the G5 "entitled" to, and why? In fact, the above actually brings up two additional questions:
1. Given that the flow of money to the general funds of Universities is far more significant to their long term health than the money spent directly on athletics, would getting a few extra dollars from football actually change anything?
2. Would Ohio be better served in the long term by trying to become more of an ultra-elite university, to truly become the "Harvard on the Hocking"?