you, for instance, might start with the poll which had about 70% of about 55 responses (a rather high level of response for this site) voting for the MAC title as the number one goal. Again, what sense does it make to be in the MAC if winning a MAC title is not the number one goal?
Very true, but let's remember the sample is only from one type of fan (think of it as sampling only those at a Trump rally about the presidential race).
As has also been discussed, there are 4+ fan segments: "Zealots" - the 50 - 60 folks on this board, the "Actives" - those that consistently go to games (read season ticket holders and such) and closely follow the team, "Occasionals" - go to a game every year or two...perhaps, but track the team as able, "Observers" - follow as able on TV, scores in the paper, etc., but do not make an effort to follow the team - but will do so when on TV and able.
The segments get larger as one moves out. The segment's total donation to the university also gets larger as you move out (more people donating). Knowledge of the team's success (or lack thereof) also diminished as one moves to the outer circles.
What is interesting is that last night the team had a good win -- on national TV. We play each of the next three weeks on national TV - should win 2 of 3...at least. We then play in the MACC (on TV) and, win or lose, a bowl game (again, national TV). To the "occasionals" and "observers" such a presentation of the team connotes success. As I have outlined previously, many of these "outer two" groups think that Frank already has won a MACC during his tenure. Their response when told "no, he has not" is along the lines of, "Wow, I'm surprise. He will. I mean we are always on TV and playing in bowl games. That is so fun for Ohio."
Not taking a stance on the situation (I've clearly presented my thoughts multiple times in the past), nor questioning the perspective of others (Monroe, I used your post only because it led into what I wanted to post), simply presenting information and reminding all that this board is only a small sample of rabid and vocal fans and we sometimes think we represent the "whole."
By the way from a marketing perspective, the "Actives" and "Occasionals" are who brands pay most attention to (barring a catastrophe, they always have the "Zealots"). And it is the "Actives" and "Occasionals" who Schaus monitors most closely.
Last Edited: 10/28/2016 5:52:13 PM by cc-cat