Here are some recent pay-games.
2024: Ohio State - Kent State: $1.5M
Just for fun...
Notre Dame paid NIU $1.4M
Those games have a ceiling on revenue, they're not marquee match-ups and don't bring in as much money. That would be obvious to most people. OU doesn't bring the bargaining power or money as even a bottom tier power five team that travels better or drives more interest... even a game against Purdue you have a larger crowd that spends more money on tickets, parking, concessions, tv ads, etc
They might have a ceiling, but the ceiling should absolutely be raised.
Big Ten schools are about to make $100 MILLION per year, per school in their new media package. One. Hundred. Million. This is almost doubling the amount they've received in the previous deal. The value they've given to schools in the past was based off the old media package. And that doesn't even count the other revenue on top that Ohio State, by far the biggest brand in college sports, brings in on annual basis through gate receipts, merchandise, etc.
$1.9 million is peanuts compared to what they could or perhaps should pay.
https://www.espn.com/college-football/story/_/id/34417911... "The Big Ten is projected to eventually distribute $80 million to $100 million per year to each of its 16 members. According to USA Today, the league distributed $54.3 million to most of its members during the most recent fiscal year (2019-20) not impacted by the coronavirus pandemic."
Those $100 million payments kick in Year 3, which, wouldn't you know it, is 2025.
Last Edited: 1/22/2025 1:53:21 PM by GoCats105