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Ohio Football Topic
Topic: OT: Marshall to allow beer sales throughout the stadium
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BillyTheCat
7/1/2017 7:53 PM
C Money wrote:expand_more
One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.
Re #1, if pouring capacity is a problem, that undercuts the argument that this will lead to more student drinking. If they can't pour enough beer for people to get drunk on, then we're good to go.

Re #2, that's why they should bid it out as individual weekends. Could a microbrew beat the distributors for the whole season? No. But if each one goes for a different weekend, they might.

This idea is so crazy it might just work. Do it, Duane!
Pouring capacity in terms of how much product is being turned out. Only Jackie O's is producing really high volume, and all are making a dozen + flavors. But then Jackie O's is not going to pay for the pouring rights and invest in the infrastructure to pour beer at 6 football games, only 3-4 of which will be a Saturday and have good crowds
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BillyTheCat
7/1/2017 7:58 PM
mcbin wrote:expand_more
What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.
Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.
Pouring rights as in who gets to place product, which will also mean who's putting in the lines for drafts and coolers for canned beer. Keep in mind that the concession space is limited as is the open space in Peden to place beer stands. In short, our beautiful old lady is overall outdated.
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L.C.
7/1/2017 8:00 PM
I don't doubt that pouring capacity for a microbrewer is a problem. So, find a creative solution. For example, let general beer from one of the distributors be available stadium-wide, but also allow a micro-brewer to sell at a one or a few locations, at much higher prices.
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BillyTheCat
7/1/2017 8:02 PM
RSBobcat wrote:expand_more
What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.
Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.
Now that you mention Ben, I've seen both Bud and Southeast Beverage products (Coors, Miller Lite) in the Rohr Room at basketball games. My guess, and I'll check next week, is that the contract with SE may have expired and it's open season so to speak on product available.
Any supplier/producer or distributor that wants to spend the time and effort to have their product in the Rohr Room for the couple cases they will sell in a year can do it - there is no "sponsorship" that I am aware of. Since bev alc sales is so limited - there is no value proposition offered by OHIO to sell a sponsorship.

The value from a sponsorship is "exposure" to a fanbase and marketing area - on site sales are a pittance for ROI vs the investment. Example - If Huge Brewer Less Taste Light (HBLTL) agrees to pay $50K (about the absolute minimum I would expect for an OHIO deal based on my experience with some Pro and NCAA sponsorship fees - edit, the more I think about it prolly $100K minimum for OHIO - and this is a Small market) - The "exposure" needs to be maximized with local and fan base geography marketing tie-ins to generate growth across a marketing area - with use of OHIO logo's etc. The producers/suppliers fund the vast majority this - not the distributors - they could not even come close to making a sensible ROI.

The local/regional HBLTL distributors then need to sell a lot of and big displays of their brew along with signage and promo pieces that can now include Bobcat logo images, OHIO images, etc. Rufus image next to HBLTL beer cooler stickers in every gas station for a dozen counties. Bar table stands with same., etc., etc. "Drink HBLTL because Rufus does", "Support HBLTL because they support OHIO", etc. Season schedules w/HBLTL logo's sitting by the register at every gas station. Season schedules poster's w/HBLTL logo's at entrance to every drive through.The appearance of HBLTL/Ohio/Rufus t-shirts, hats, tatoos, etc. all over SE Ohio. The microbrew companies can't even afford to buy a ticket to the meeting. If they were allowed in at a lesser deal - then the big boy bucks go away. They would let them in on a more "limited" level possibly (only at this bar in the stadium for only a half a gazzilion, etc.)

+1

Nailed it in all ways I was thinking, just haven't been around to actually take the time to type it.
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BillyTheCat
7/1/2017 8:04 PM
L.C. wrote:expand_more
I don't doubt that pouring capacity for a microbrewer is a problem. So, find a creative solution. For example, let general beer from one of the distributors be available stadium-wide, but also allow a micro-brewer to sell at a one or a few locations, at much higher prices.
And you think that a major beer sponsor is going to allow a competitor to have shelf space at a reduced price? Why would they pony up the dollars in the first place then? Now, maybe the big guy could stock a local that they may distribute (if any of them do distribute our local brews, which I do not believe they do. Unless it's a Jackie O's.
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C Money
7/1/2017 9:05 PM
Billy, Billy, Billy....Don't let something as silly as details ruin your dreams!

Beer + football + local economic stimulus = win win win.

It could work if we focused on making it work.
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BillyTheCat
7/1/2017 10:57 PM
C Money wrote:expand_more
Billy, Billy, Billy....Don't let something as silly as details ruin your dreams!

Beer + football + local economic stimulus = win win win.

It could work if we focused on making it work.
I never said beer won't work, but if one is thinking you will have micro brews as sponsoring the pouring rights, that's just not going to happen.
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L.C.
7/2/2017 7:40 AM
BillyTheCat wrote:expand_more
And you think that a major beer sponsor is going to allow a competitor to have shelf space at a reduced price? Why would they pony up the dollars in the first place then? Now, maybe the big guy could stock a local that they may distribute (if any of them do distribute our local brews, which I do not believe they do. Unless it's a Jackie O's.

I guess I wasn't envisioning any big distributor paying much for pouring rights because I didn't picture much value in being the "Official beer of the Bobcats", nor am I sure that the University wants someone to be that. I was just envisioning that they were paying the University a percentage of sales like a food service arrangement. If someone is to be the official beer, then I agree, it's going to be an exclusive deal. If the University is being paid on a percentage of sales basis, the total revenue, and thus fee, will be larger with more variety.
Last Edited: 7/2/2017 9:54:44 AM by L.C.
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BillyTheCat
7/2/2017 2:31 PM
L.C. wrote:expand_more
And you think that a major beer sponsor is going to allow a competitor to have shelf space at a reduced price? Why would they pony up the dollars in the first place then? Now, maybe the big guy could stock a local that they may distribute (if any of them do distribute our local brews, which I do not believe they do. Unless it's a Jackie O's.

I guess I wasn't envisioning any big distributor paying much for pouring rights because I didn't picture much value in being the "Official beer of the Bobcats", nor am I sure that the University wants someone to be that. I was just envisioning that they were paying the University a percentage of sales like a food service arrangement. If someone is to be the official beer, then I agree, it's going to be an exclusive deal. If the University is being paid on a percentage of sales basis, the total revenue, and thus fee, will be larger with more variety.
Remember ISP would be involved in any deal, they bring greater visibility and often with big brands leverage smaller clients contracts as part of the bigger fish. I guarantee you AllState does not sponsor our end zone kicking net because they see value in the OHIO University market. They had to give us a little love, to get to give bigger love to the overall market.
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bshot44
7/5/2017 9:58 AM
WVU has the same "party school" image as Ohio does....and that didn't stop them from being one of the first school's to sell beer in the stadium.

Doesn't seem to have changed the perception of WVU one way or another.

I agree...it would be a total non-news item. A brief mention in a random Darren Rovell tweet.

The only people who would lose their mind are probably the same folks who wanted the bookstores to stop selling shot glass and pint glasses with OU logos on them.

Just dumb.

The stadium is over 2/3 full of non-students on gameday .... why penalize them.
Last Edited: 7/5/2017 9:58:29 AM by bshot44
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Robert Fox
7/5/2017 10:05 AM
Last Edited: 7/5/2017 11:20:33 AM by Robert Fox
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MedinaCat
7/5/2017 11:59 AM
BillyTheCat wrote:expand_more
In short, our beautiful old lady is overall outdated.
On the subject, I agree with your points. But I will add that beauty is in the eye of the beholder. Since setting foot on campus in 1978, I've never been all that enamored with Peden.
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cc-cat
7/5/2017 1:03 PM
L.C. wrote:expand_more
I don't doubt that pouring capacity for a microbrewer is a problem. So, find a creative solution. For example, let general beer from one of the distributors be available stadium-wide, but also allow a micro-brewer to sell at a one or a few locations, at much higher prices.
This is exactly how they do it at the 4 pro venues here in Charlotte (Panthers, Hornets and minor league baseball and hockey). The primary beer gets the pour at the food concessions and then microbrews are poured at satellites - often a "beer garden" - my experience is that most people don't want to stand in two lines one for food one for their beer - so default to the food stand and national beer (I just make my kid get me my food). Maybe college venues are different - but not sure why.
Last Edited: 7/5/2017 1:04:46 PM by cc-cat
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mcbin
7/7/2017 6:45 PM
Why stop at pouring rights and serving in stadium? Tulane ain't scared. http://tulanegreenwave.com/news/2017/7/5/general-tulane-a...

For the record I've long hoped Jackie O's / OU would brand some Bobcat beer (maybe session IPA or other stronger ale). Baby steps.
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OhioCatFan
7/8/2017 5:07 PM
mcbin wrote:expand_more
Why stop at pouring rights and serving in stadium? Tulane ain't scared. http://tulanegreenwave.com/news/2017/7/5/general-tulane-a...

For the record I've long hoped Jackie O's / OU would brand some Bobcat beer (maybe session IPA or other stronger ale). Baby steps.
Please not an IPA. Can't stand them! ;-)
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Alan Swank
7/8/2017 5:21 PM
OhioCatFan wrote:expand_more
Why stop at pouring rights and serving in stadium? Tulane ain't scared. http://tulanegreenwave.com/news/2017/7/5/general-tulane-a...

For the record I've long hoped Jackie O's / OU would brand some Bobcat beer (maybe session IPA or other stronger ale). Baby steps.
Please not an IPA. Can't stand them! ;-)
Hopped up IPAs are the 2000 tens beer version of the 90s overly oaked California chardonnays. Not a fan of either one.
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Robert Fox
7/8/2017 6:35 PM
Not a fan of IPAs either. Very distinct flavor. Not for me.
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TWT
7/9/2017 1:00 AM
Marshall has empty seats these days. Ohio doesn't need it.
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Sean Gallagher
7/10/2017 7:57 PM
[/QUOTE]I think you might be overestimating the impact of having a few local brews. Include the option? Sure, can't hurt.

But most casual fans want an American pilsner type beer. Jackie O's has Ricky, but I don't think the others do.

Anyway I'm for beer throughout Peden and the Convo. And just about anywhere else.

[/QUOTE]The best "traditional" brewery in Athens is Devil's Kettle. If you want a true Pilsner, traditional English Ale or German Lager, you go to DK. If you want a "creative" ale with fruit or whatever else the current trend is you go to Jackie O's or LF. Sensibly, Jackie O's and Little Fish both self promote. DK, not so much. Just my opinion, but If you want the best traditional beer in Athens, and a beer that would work in Peden for the masses, you go to DK. In any event, whatever your preference, this could be made to work with all three local breweries and not be an impediment to the OU Administration fighting the "party" reputation. A few high priced microbrews to cash carrying alumni and local supporters is not going to stain OU's reputation. The Nati Light crowd that exists in every university environment is not paying $5 to $10 for a brew. The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
Last Edited: 7/10/2017 8:01:52 PM by Sean Gallagher
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The Optimist
7/10/2017 11:03 PM
Sean Gallagher wrote:expand_more
The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
Agree 100%

There is a thread on this board talking about declining attendance in college football. Drawing a good crowd is about more than just the product on the field. We need to create a unique gameday atmosphere that makes people want to be at the game rather than just watch on TV.

Local food trucks and microbreweries is that unique experience that Peden could be that you couldn't get anywhere else.
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rpbobcat
7/11/2017 6:44 AM
Robert Fox wrote:expand_more
Not a fan of IPAs either. Very distinct flavor. Not for me.
I'm really into craft beers.
For the most part,I find IPA's to be too "hoppy".

I have a couple of friends who microbrew.

They said that,at least around here,IPA's are popular because the higher hop content means higher alcohol content.

As for muicrobrews at stadiums.
Around here about all you see are separate stands selling Bass,Harp etc.
That could be allowed because the same distributor carries them.
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Alan Swank
7/11/2017 7:20 AM
The Optimist wrote:expand_more
The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
Agree 100%

There is a thread on this board talking about declining attendance in college football. Drawing a good crowd is about more than just the product on the field. We need to create a unique gameday atmosphere that makes people want to be at the game rather than just watch on TV.

Local food trucks and microbreweries is that unique experience that Peden could be that you couldn't get anywhere else.
I agree and would add to that a band in the parking lot like we used to have in the tailgating area. Make it a festival atmosphere. It will be very interesting to see what the Miami game is like this year since it falls on Tuesday night the 31st which is Halloween.
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Recovering Journalist
7/11/2017 8:37 AM
Sean Gallagher wrote:expand_more
The best "traditional" brewery in Athens is Devil's Kettle. If you want a true Pilsner, traditional English Ale or German Lager, you go to DK. If you want a "creative" ale with fruit or whatever else the current trend is you go to Jackie O's or LF. Sensibly, Jackie O's and Little Fish both self promote. DK, not so much. Just my opinion, but If you want the best traditional beer in Athens, and a beer that would work in Peden for the masses, you go to DK. In any event, whatever your preference, this could be made to work with all three local breweries and not be an impediment to the OU Administration fighting the "party" reputation. A few high priced microbrews to cash carrying alumni and local supporters is not going to stain OU's reputation. The Nati Light crowd that exists in every university environment is not paying $5 to $10 for a brew. The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
I'll contribute to this derailed thread by agreeing that Devil's Kettle is making the best beer in Athens. Cameron, the owner, runs a lean ship and is not big on beating his own drum. He quietly makes beer exactly "to style" as the Beer Judge Certification Program puts it (my wife is a brewer and nationally certified judge). That's really hard to do, and he does it consistently across classic mostly European recipes. It's not in a glamorous location and it's not the fanciest patio, but it is indeed the best beer overall. And I say that as a big fan of the other breweries in town.
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OU_Country
7/11/2017 11:11 AM
The Optimist wrote:expand_more
The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
Agree 100%

There is a thread on this board talking about declining attendance in college football. Drawing a good crowd is about more than just the product on the field. We need to create a unique gameday atmosphere that makes people want to be at the game rather than just watch on TV.

Local food trucks and microbreweries is that unique experience that Peden could be that you couldn't get anywhere else.
Shhhhh!!!! Just watch the damn game! ;)


In truth, I couldn't agree with you more. As I said somewhere in the last couple days, the members of this board are generally in the 10% that are there solely for the game and that's okay with us. Everyone else wants as much of an experience as they can get. Better food, local food, and adult beverages are part of that experience at the majority of sporting venues "nowadays". I don't personally need a beer at the game - I get it at Jackie O's beforehand most of the time, and Littlefish or Devil's Kettle or Ciderhouse for a pop or two on the way home. But not everyone feels that way.
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OU_Country
7/11/2017 11:14 AM
Recovering Journalist wrote:expand_more
The best "traditional" brewery in Athens is Devil's Kettle. If you want a true Pilsner, traditional English Ale or German Lager, you go to DK. If you want a "creative" ale with fruit or whatever else the current trend is you go to Jackie O's or LF. Sensibly, Jackie O's and Little Fish both self promote. DK, not so much. Just my opinion, but If you want the best traditional beer in Athens, and a beer that would work in Peden for the masses, you go to DK. In any event, whatever your preference, this could be made to work with all three local breweries and not be an impediment to the OU Administration fighting the "party" reputation. A few high priced microbrews to cash carrying alumni and local supporters is not going to stain OU's reputation. The Nati Light crowd that exists in every university environment is not paying $5 to $10 for a brew. The OU Administration should reevaluate all aspects of the game day experience and make changes to draw more fans. And while they're at it, bring in some of the better local food trucks to upgrade the food options.
I'll contribute to this derailed thread by agreeing that Devil's Kettle is making the best beer in Athens. Cameron, the owner, runs a lean ship and is not big on beating his own drum. He quietly makes beer exactly "to style" as the Beer Judge Certification Program puts it (my wife is a brewer and nationally certified judge). That's really hard to do, and he does it consistently across classic mostly European recipes. It's not in a glamorous location and it's not the fanciest patio, but it is indeed the best beer overall. And I say that as a big fan of the other breweries in town.
I agree with you on the "making beer to style". As a fan of beers in the Porter, Stout, Imperial Stout, Bock etc in the malty side of things, they make some outstanding beers. That they're off the beaten path, and their atmosphere is a more relaxed one is a plus in my mind as well.
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