http://wvmetronews.com/2017/06/28/marshall-approves-footb... /

C'mon, President Nellis! Let us do this too! Athens has a booming microbrew scene. This would be an easy town-gown tie-in to boot. Give each of the local brewers a select home game. Even better, let them bid on the rights to each game!

I WANNA DRINK A BEER IN PEDEN UNDER BLUE SEPTEMBER SKIES!!! DO IT, DUANE! DO IT!!!!!

Ahhhhh, but you agree that it COULD work......

Have to agree with Billy on this one. With the party school reputation that OU has and the effect of that on student recruitment, there is no way that OU would add to that reputation but allowing beer in the whole stadium.

So many schools do it now, it would hardly even be news.

I'm NOT saying you will not see beer throughout the facilities, though with the current cast of clowns at Scott Quad and the tradition in Cutler Hall, I think that is still a ways away.

What I am saying you will not see is the pouring rights going to any or all of the micro-brews in Athens. One pouring capacity is a problem, and secondly, they will not outbid the two heavyweight distributors in town.

Re #1, if pouring capacity is a problem, that undercuts the argument that this will lead to more student drinking. If they can't pour enough beer for people to get drunk on, then we're good to go.

Re #2, that's why they should bid it out as individual weekends. Could a microbrew beat the distributors for the whole season? No. But if each one goes for a different weekend, they might.

This idea is so crazy it might just work. Do it, Duane!

Naaaaaaaaaaah....

Liquor control agents now circling all Bobcat home games on their calendar in anticipation....

More beer = more restroom usage. Restrooms are already inadequate. Then again, maybe beer revenue could be used to improve the restrooms.

If alcohol sales are approved and our leadership doesn't aggressively recruit ties-in with the local micro-brewery industry, we've got the wrong people in charge.

If you look at concessions and alcohol sales solely based on the revenue from the licensing deals, you're missing out on the biggest value they bring to a program: a huge fan amenity. Offering a unique gameday experience drives revenue into multiple areas of the program at levels that makes concession sales look like peanuts. Literally peanuts.
I mention concession sales in addition to alcohol because Ohio Athletics would be a lot better off recruiting local establishments that build loyalty with students and hold a place in their heart as alumni. Maybe I am grossly underestimating the margins on generic bagged popcorn.

We have a huge advantage on our competition: no one else can sell "Athens."

Question for you... Does 'pouring rights' literally mean pouring beer from tap/keg? Or all alcohol served in all capacities cans/wine/etc? Are there exceptions?

Because I assume I know what you mean about who has rights (either SABMiller or InbevAB or their local distributor groups)

But the thing is I've had Jackie O's at Peden 'officially' (or at least I think). So I'm wondering if either one of the big guys distributes Jackie O's for them or if canned beer doesn't fit into what constitutes 'pouring rights'.

Coming from my view on this (and it's not very popular when looking through my lenses), but Marshall has some serious problems. Their pricing model has been out of whack for a while. From my end, the costs are extremely high, especially when folks want to talk about how economically challenging that area is. Combine that with what I've heard from ticket holders down there as "peeved" at how they operate pricing wise trying to gouge them, it doesn't bode well for their future.

The only thing I can give them props for is still having sideline inventory for their students. In this day and age, that is still very undervalued by schools all over.

Any supplier/producer or distributor that wants to spend the time and effort to have their product in the Rohr Room for the couple cases they will sell in a year can do it - there is no "sponsorship" that I am aware of. Since bev alc sales is so limited - there is no value proposition offered by OHIO to sell a sponsorship.

The value from a sponsorship is "exposure" to a fanbase and marketing area - on site sales are a pittance for ROI vs the investment. Example - If Huge Brewer Less Taste Light (HBLTL) agrees to pay $50K (about the absolute minimum I would expect for an OHIO deal based on my experience with some Pro and NCAA sponsorship fees - edit, the more I think about it prolly $100K minimum for OHIO - and this is a Small market) - The "exposure" needs to be maximized with local and fan base geography marketing tie-ins to generate growth across a marketing area - with use of OHIO logo's etc. The producers/suppliers fund the vast majority this - not the distributors - they could not even come close to making a sensible ROI.

The local/regional HBLTL distributors then need to sell a lot of and big displays of their brew along with signage and promo pieces that can now include Bobcat logo images, OHIO images, etc. Rufus image next to HBLTL beer cooler stickers in every gas station for a dozen counties. Bar table stands with same., etc., etc. "Drink HBLTL because Rufus does", "Support HBLTL because they support OHIO", etc. Season schedules w/HBLTL logo's sitting by the register at every gas station. Season schedules poster's w/HBLTL logo's at entrance to every drive through.The appearance of HBLTL/Ohio/Rufus t-shirts, hats, tatoos, etc. all over SE Ohio. The microbrew companies can't even afford to buy a ticket to the meeting. If they were allowed in at a lesser deal - then the big boy bucks go away. They would let them in on a more "limited" level possibly (only at this bar in the stadium for only a half a gazzilion, etc.)