We didn't play as many games at home and brought better opponents into the Convo. There is so much upside with that capacity with the revenue it can bring into the community that the athletic department needs to do better.
Agree that they can do better in many areas, but those of us who consider ourselves fans need to do better too. This whole thread is sad insofar as it features some of the program's biggest diehards (i.e. those of us on here) wringing their hands about a switch to GA on seats that work out to about $2.50 per game. You can still get in the door to watch what I assume is your favorite D1 basketball team for what a movie cost in 1980, and most of the people on this thread have found a reason to complain about it.
I'm not begrudging the fans who don't have the budget for more -- you can still get in for $2.50 a game and you know that it won't be hard to find a place in that sea of empty upper bowl seating. It's a safe bet that the department is under pressure to find more revenue, and this is a pretty painless step to try to spur lower bowl sales by further differentiating those seats. If you want more, pay more.
Totally agree with your two lines of thinking: 1) Want more, pay more. 2) This could be a step to spur on lower bowl seating.
Re: #1, many people with these seats, myself included, would have willingly paid more, or at least understood an increase. For a long time, I have felt they've left themselves in a position where the lower bowl keeps going up, and up, and up, and the upper bowl is unchanged. I've always thought since the Sweet 16 that they should have bumped up the cost of the front 3-5 rows of those seats. They have a big gap from donor seats to non-donor seats in terms of fan investment. Instead of bridging the gap, and creating better options, they've just moved everyone to GA seats. For me, it's just not a good look on doing business.
Re: #2, maybe it will spur on lower bowl seating. It seems to me that they could segment the Gold seats to create a larger variety of price points and donation levels, while also evaluating the whole donor structure (levels/options). With this move to Upper Bowl GA, they've totally created a feel of have's vs have not's in terms of seating options and donor options, making those in the upper level seem less significant. That's my perception anyway.
Another thing I've not looked at regard this that's worth looking into is what our peers are doing? What do Toledo, UB, Akron, Kent, Ball State do? What does NKU do? If we're trying to aim higher, what is Butler, UD, UC doing?