Welcome to the real world. I ain't getting 16 records and tapes for 1 cent, either.
We can't continue to expect students to subsidize these cheap seats, folks.
I don't disagree with your sentiment about student subsidies. It's my guess they'll be empty seats resulting in more student subsidies, with this ticket strategy. I'd have given more for the seats five years ago after the Sweet 16 year. In fact, I expected to see the increase that year. I became a Bobcat Club member that year even though it wasn't required. What I'm saying is that you can't sell someone on a general admin season ticket when for 7 years they've been getting that seat, as a reserved seat, and then ask them to pay more.
A better plan would have been to develop a few sections that aren't a donation section, with reserved seats, to allow those who can't afford to give $500 a seat the chance at being at games. It's better than them not being there at all. Give the people who aren't willing to drop the money on the lower bowl the chance to still have a reserved seat at a cost in between the gold seats, and the General Admin season tickets. It's not that damn hard to add a level to the seating options.
What is probably going to happen instead is that they'll lose a ton of season tickets in those sections. How many people are going to magically decide to upgrade to the lower bowl as a result? This is bad, bad business in my opinion.