Ohio Basketball Topic
Topic: Ideas requested from Jim Schaus
Page: 3 of 4
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OU_Country
3/28/2019 11:49 AM
shabamon wrote:expand_more
Here's what I just wrote to Jim:


Hello Mr. Schaus,

I saw that you are soliciting ideas towards improving the spectator experience at men's basketball games. I am not a season ticket holder as I am an alumnus living in Cincinnati. With two very young children, it is not the easiest to get to Athens consistently for games. We attended the home game this past season against Marshall. Prior to that, my last visit to the Convo was the 2016 season opener against Southern.

I am a basketball junkie at heart. I'll take my son to Xavier and Cincinnati games if it works out. I love watching basketball as close to the action as possible, but during my last two visits to the Convo, I sat in the 200s section vs Marshall and in a 100 section vs Southern with tickets bought secondhand. I would gladly pay a premium price to sit in a 100 section or one of the sections immediately behind the benches/scorer's table. When I try to purchase single game tickets through the athletics website, these sections are never available. I think you want to reserve these for season ticket buyers, but given how many of those seats are visibly unoccupied during games, it's hard to believe those sections are truly sold out.

If a 200 level single game ticket costs $15, I think the following prices are fair for 100 level seats on a single game basis:

Sections 105-100, 115-120: $20
Sections 101-104: $30
Sections 1-4: $40

These prices still make season tickets in those sections the better deal, but it also makes those sections available to people like me. In both games I mentioned above, your department has missed out on my money.

Thank you for your consideration. Congratulations on the Boals hire as well. I'm excited for the future of this program.
It's a great thought to be sure. One of the biggest things they need to get a better handle on is ticketing, and the pricing of ticketing, which I mentioned in my short story sent to him.
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Alan Swank
3/28/2019 4:40 PM
OU_Country wrote:expand_more
Here's what I just wrote to Jim:


Hello Mr. Schaus,

I saw that you are soliciting ideas towards improving the spectator experience at men's basketball games. I am not a season ticket holder as I am an alumnus living in Cincinnati. With two very young children, it is not the easiest to get to Athens consistently for games. We attended the home game this past season against Marshall. Prior to that, my last visit to the Convo was the 2016 season opener against Southern.

I am a basketball junkie at heart. I'll take my son to Xavier and Cincinnati games if it works out. I love watching basketball as close to the action as possible, but during my last two visits to the Convo, I sat in the 200s section vs Marshall and in a 100 section vs Southern with tickets bought secondhand. I would gladly pay a premium price to sit in a 100 section or one of the sections immediately behind the benches/scorer's table. When I try to purchase single game tickets through the athletics website, these sections are never available. I think you want to reserve these for season ticket buyers, but given how many of those seats are visibly unoccupied during games, it's hard to believe those sections are truly sold out.

If a 200 level single game ticket costs $15, I think the following prices are fair for 100 level seats on a single game basis:

Sections 105-100, 115-120: $20
Sections 101-104: $30
Sections 1-4: $40

These prices still make season tickets in those sections the better deal, but it also makes those sections available to people like me. In both games I mentioned above, your department has missed out on my money.

Thank you for your consideration. Congratulations on the Boals hire as well. I'm excited for the future of this program.
It's a great thought to be sure. One of the biggest things they need to get a better handle on is ticketing, and the pricing of ticketing, which I mentioned in my short story sent to him.
The 1 - 4 and 101 - 104 sections are premium seating with a hefty contribution required. One seat in 1 - 4 works out to about $500 per year. To get that, you can't charge a single game price in the same section. That revenue model just doesn't work.
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GoCats105
3/28/2019 6:04 PM
Alan Swank wrote:expand_more
Here's what I just wrote to Jim:


Hello Mr. Schaus,

I saw that you are soliciting ideas towards improving the spectator experience at men's basketball games. I am not a season ticket holder as I am an alumnus living in Cincinnati. With two very young children, it is not the easiest to get to Athens consistently for games. We attended the home game this past season against Marshall. Prior to that, my last visit to the Convo was the 2016 season opener against Southern.

I am a basketball junkie at heart. I'll take my son to Xavier and Cincinnati games if it works out. I love watching basketball as close to the action as possible, but during my last two visits to the Convo, I sat in the 200s section vs Marshall and in a 100 section vs Southern with tickets bought secondhand. I would gladly pay a premium price to sit in a 100 section or one of the sections immediately behind the benches/scorer's table. When I try to purchase single game tickets through the athletics website, these sections are never available. I think you want to reserve these for season ticket buyers, but given how many of those seats are visibly unoccupied during games, it's hard to believe those sections are truly sold out.

If a 200 level single game ticket costs $15, I think the following prices are fair for 100 level seats on a single game basis:

Sections 105-100, 115-120: $20
Sections 101-104: $30
Sections 1-4: $40

These prices still make season tickets in those sections the better deal, but it also makes those sections available to people like me. In both games I mentioned above, your department has missed out on my money.

Thank you for your consideration. Congratulations on the Boals hire as well. I'm excited for the future of this program.
It's a great thought to be sure. One of the biggest things they need to get a better handle on is ticketing, and the pricing of ticketing, which I mentioned in my short story sent to him.
The 1 - 4 and 101 - 104 sections are premium seating with a hefty contribution required. One seat in 1 - 4 works out to about $500 per year. To get that, you can't charge a single game price in the same section. That revenue model just doesn't work.
If that's the case then lower the contribution amount or rework your giving levels. Or sell those tickets at a premium which will eventually add up to what someone would have been donating to the OBC. Like Shab said, I find it hard to believe that ALL of those seats are accounted for. There has to be another solution other than just leaving those empty seats on game days.
Last Edited: 3/28/2019 6:05:00 PM by GoCats105
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Speaker of Truth
3/28/2019 8:49 PM
Bobcat Love wrote:expand_more
Can we cut the BS on this?

Did Drake steal the money or not? I personally have a hard time believing he stole from Ohio but he did take a felony rap.

If he did not steal the money then what exactly happened?? Why was a real story or explanation never published outside of the A-News hit piece??

Why are posts being deleted???

Help. Please.
Bobcat Love, Steal? No. Use money for unintended purposes? That is what should be up for debate. Public Universities have tough times doing things that a typical business would do. Commissions for one. This is further complicated by how money is allocated(marketing per sport, student groups like O zone funds, ticket sales over budget, bowl game ticket allocations). In Drake's role You can either do two things.... coast through in a job you'll never get fired from and hope on court success raises attendance, or push the envelope to make things happen. Drake pushed the envelope and things were never better from a marketing and ticket sales standpoint. Drake also wasn't the most personable guy, so inevitably had some people not in his corner.

That's the story.
Last Edited: 3/28/2019 8:54:08 PM by Speaker of Truth
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OU_Country
3/28/2019 9:59 PM
GoCats105 wrote:expand_more
If that's the case then lower the contribution amount or rework your giving levels. Or sell those tickets at a premium which will eventually add up to what someone would have been donating to the OBC. Like Shab said, I find it hard to believe that ALL of those seats are accounted for. There has to be another solution other than just leaving those empty seats on game days.
The bottom line is that the ticket pricing and "donations" are in need of restructuring. They have big gaps in levels of seating and ticketing pricing and it needs fixed. Badly.

If there's an unsold seat in the lower bowl, there's absolutely no reason they shouldn't be selling it, for a premium price, on a per game basis.
Last Edited: 3/29/2019 12:31:47 PM by OU_Country
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shabamon
3/28/2019 10:15 PM
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
Last Edited: 3/28/2019 10:16:21 PM by shabamon
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longtiimelurker
3/28/2019 11:15 PM
shabamon wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
that's smart business
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Alan Swank
3/29/2019 9:13 AM
shabamon wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
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GoCats105
3/29/2019 9:50 AM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
Last Edited: 3/29/2019 9:51:25 AM by GoCats105
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Alan Swank
3/29/2019 10:12 AM
GoCats105 wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
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shabamon
3/29/2019 10:13 AM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
It'd be silly not to.
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Alan Swank
3/29/2019 10:29 AM
shabamon wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
It'd be silly not to.
In the past I've just given them away but if the ROI is as high as you state, I might have to think twice about that. :)
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OU_Country
3/29/2019 12:32 PM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
It'd be silly not to.
In the past I've just given them away but if the ROI is as high as you state, I might have to think twice about that. :)
Might be able recoup some of your money via StubHub?
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GoCats105
3/29/2019 5:50 PM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
It'd be silly not to.
In the past I've just given them away but if the ROI is as high as you state, I might have to think twice about that. :)
Alan, just as an example: I used to live in Cincinnati and would get over to Athens for 1-3 home games per year and always took Monroe Slavin up on his Bobcat Black seats (if I were lucky enough to win his silent auction). I'd be even more inclined to do something similar now that I live out of state. Maybe I'm in the minority in cases like this, but I'm sure there are others.

For the most part, you are correct; charging that much for single game tickets to the average Athens and surrounding county resident won't fly. But alums coming from other cities who want a good seat might.
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Alan Swank
3/29/2019 9:09 PM
GoCats105 wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
It may be for people who are coming to the Convo multiple times a year, but not for someone who wants to come to 1-2 games and is willing to pay the price for a better seat.
If that's the case, I'll start advertising my seat on here when I can't make a game this coming year.
It'd be silly not to.
In the past I've just given them away but if the ROI is as high as you state, I might have to think twice about that. :)
Alan, just as an example: I used to live in Cincinnati and would get over to Athens for 1-3 home games per year and always took Monroe Slavin up on his Bobcat Black seats (if I were lucky enough to win his silent auction). I'd be even more inclined to do something similar now that I live out of state. Maybe I'm in the minority in cases like this, but I'm sure there are others.

For the most part, you are correct; charging that much for single game tickets to the average Athens and surrounding county resident won't fly. But alums coming from other cities who want a good seat might.
Good and fair points. When I'm going to a concert and we go to lots of them, I want to get certain seats depending on the artist. Not sure if I'm in the majority though. That said, maybe we can work an airbnb deal - my seat for lodging when I come to Austin to visit our son. Of course, I'd need to pay a premium for lodging.
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longtiimelurker
3/29/2019 9:27 PM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
How would you know? Seriously. Just because you say? You have a guy from Cincy saying that may be doable and you want to stick a fork in it before it even gets play. Typical.
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Alan Swank
3/29/2019 9:41 PM
longtiimelurker wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
How would you know? Seriously. Just because you say? You have a guy from Cincy saying that may be doable and you want to stick a fork in it before it even gets play. Typical.

First of all ltl (less that two years), I'm willing to put my name with my comments and secondly, I've been here for 40 years and have been intimately involved with OU sports on many levels. Each year I watch fewer and fewer of my neighbors and friends buy tickets to attend OU games in all sports so to think that people will spend $40 or $50 for a single game MAC ticket seems upsurd.
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longtiimelurker
3/29/2019 10:09 PM
Alan Swank wrote:expand_more
$500 spread over 17 home games, including the exhibition, is about $29 per game. Charge $40-$50 on a per game basis and it is at least available and it doesn't cannibalize season ticket holders.
The day people start paying $40 or $50 for a single game ticket in the Convo is beyond the horizon.
How would you know? Seriously. Just because you say? You have a guy from Cincy saying that may be doable and you want to stick a fork in it before it even gets play. Typical.

First of all ltl (less that two years), I'm willing to put my name with my comments and secondly, I've been here for 40 years and have been intimately involved with OU sports on many levels. Each year I watch fewer and fewer of my neighbors and friends buy tickets to attend OU games in all sports so to think that people will spend $40 or $50 for a single game MAC ticket seems upsurd.
It might seem upsurd indeed to someone here for 40 years. So does cable to someone under 30 that taps their phone and uses Venmo to pay 50 bucks for an unused seat. If they can get away from a great job made possible because of the Ohio degree. The one day trip and ticket is a justifiable expense. Would you rather they throw their money at the Bearcats or Musketeers because they did not want to make the trip to sit up in General Admission while the seats down low are empty? The market may be small but if the seat is empty, why not?
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RPO R6V
4/2/2019 10:59 PM
This thread has wandered into a topic I've often thought about. I usually make it to one home basketball game per year (I live in Michigan). I never see any good seats for sale on StubHub, etc, but when I get to the game, the good seats are often 50% to 75% empty. I always figured season ticket holders just didn't want to go through the hassle of selling their tickets through a third party website. Is it dumb to think the athletic department could set up its own online ticket exchange/marketplace for buying and selling tickets? Make it easy for season ticket holders (and others) to sell unwanted tickets and make a percentage or a fee in the process.
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rpbobcat
4/3/2019 6:39 AM
RPO R6V wrote:expand_more
This thread has wandered into a topic I've often thought about. I usually make it to one home basketball game per year (I live in Michigan). I never see any good seats for sale on StubHub, etc, but when I get to the game, the good seats are often 50% to 75% empty. I always figured season ticket holders just didn't want to go through the hassle of selling their tickets through a third party website. Is it dumb to think the athletic department could set up its own online ticket exchange/marketplace for buying and selling tickets? Make it easy for season ticket holders (and others) to sell unwanted tickets and make a percentage or a fee in the process.
I don't know any "individual" entity,like a team or university that has its own ticket exchange.
They use a third party provider.

I know that the NFL Ticket exchange is handled by Ticketmaster.

The NCAA uses Primesport.

I know for the NFL,the purchaser gets hit with fees.

I just don't know if there's enough of a market to cover the costs of the service.

The only thing I have seen is where fans post available tickets on a section of fan website.
I've bought and sold Bruce tickets through Backstreets' "BTX" pages.

BTX does require that you can't sell above face and fees.
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shabamon
4/3/2019 8:19 AM
Wouldn't an in-house ticket exchange cannibalize normal ticket sales?
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Buckeye to Bobcat
4/3/2019 9:31 AM
shabamon wrote:expand_more
Wouldn't an in-house ticket exchange cannibalize normal ticket sales?
As this is my expertise and business will answer for you.

Depending on an in-house exchange is developed, it can actually be a very beneficial tool for teams. Acts as a sales arm for them while controlling the ticket all the way to the customer versus selling to a 3rd party.

Some schools sign deals with brokers or with an exchange. Some schools like ones we work with have us act as a buffer for their pricing so that a consumer cannot get a ticket for below a certain price and we tell them if a price point is not moving as strong as it should. As to an in-house exchange, Stubhub has been very aggressive the last few years in developing integration with the barcodes and the ticket system Paciolan for Stubhub. What this does is allow schools to post tickets onto exchanges themselves and resell them for higher costs than face value so that it teaches the customer that the school always has the cheapest tickets, even though millennials think that buying a ticket to an event means going through Stubhub or Vivid.

Some exchanges like Flash Seats set up their exchanges so that tickets have to be listed for X dollars minimum. Because of how small Ohio University is, developing an internal exchange is honestly not worth it. As someone who actually resells Ohio tickets now, the market has roughly 150 tickets on the market for every game for football and way less for basketball. Entry points for a reseller to buy right now do not make sense on the basketball side, as we used to have 20 silver tickets for a couple years until we realized the viability of profitability was nil.

Otherwise, only time you will see premium lowers hit the market is when the dept. actually puts tickets out there for resale. Otherwise, happy to chat on this topic in DM's if anyone wants to know more.
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Brian Smith (No, not that one)
4/4/2019 4:04 PM
Buckeye to Bobcat wrote:expand_more
Wouldn't an in-house ticket exchange cannibalize normal ticket sales?
As this is my expertise and business will answer for you.

Depending on an in-house exchange is developed, it can actually be a very beneficial tool for teams. Acts as a sales arm for them while controlling the ticket all the way to the customer versus selling to a 3rd party.

Some schools sign deals with brokers or with an exchange. Some schools like ones we work with have us act as a buffer for their pricing so that a consumer cannot get a ticket for below a certain price and we tell them if a price point is not moving as strong as it should. As to an in-house exchange, Stubhub has been very aggressive the last few years in developing integration with the barcodes and the ticket system Paciolan for Stubhub. What this does is allow schools to post tickets onto exchanges themselves and resell them for higher costs than face value so that it teaches the customer that the school always has the cheapest tickets, even though millennials think that buying a ticket to an event means going through Stubhub or Vivid.

Some exchanges like Flash Seats set up their exchanges so that tickets have to be listed for X dollars minimum. Because of how small Ohio University is, developing an internal exchange is honestly not worth it. As someone who actually resells Ohio tickets now, the market has roughly 150 tickets on the market for every game for football and way less for basketball. Entry points for a reseller to buy right now do not make sense on the basketball side, as we used to have 20 silver tickets for a couple years until we realized the viability of profitability was nil.

Otherwise, only time you will see premium lowers hit the market is when the dept. actually puts tickets out there for resale. Otherwise, happy to chat on this topic in DM's if anyone wants to know more.
Awesome insight. Thanks for sharing. I read the first quarter of your post thinking, "There's not enough demand to drive one of these things in Athens, is there?" and you answered that.
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OakStreet
4/4/2019 4:20 PM
I wish more people would put their tickets on StubHub when they are not going to use them. I typically drive six hours to Athens once a season, always trying to get their for one of the most attractive Saturday games. I absolutely will pay $30 or $40 each for two really good tickets.
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Ohio69
4/4/2019 4:50 PM
OakStreet: You should come on here and ask for tickets during the week before you are arriving. My guess is you'll score some nice tickets.


Great info from Buckeye to Bobcat.

I have no solution but it sure is sad to see sold out sections that are 75%+ empty game after game. Just bizarre.
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