If I were the NCAA, I would require each school to establish a fund that would be the repository for all money received from student athlete endorsement deals. That fund would then be divided amongst all the student athletes at the school and paid out equally to them each year. This would help with any Title 9/discrimination issues and takes away the incentive of donors "buying" star athletes. A star QB gets the same as the coed on the curling team. At the same time, all athletes would get some type of payment.
Financially this makes no sense to the player getting the endorsement deal.
Based on the number of D1 sports at O.U. figure a total of somewhere around 350 D1 athletes.
I sign an endorsement deal of ______ .I get 1/350th.of my endorsement money.
While a _________ (insert any sport) gets the same.
Why would I bother ?