How many Susan’s get endorsement deals for anything? And athletes can have jobs, which include modeling.
Very few Susan’s get endorsement deals because our society doesn’t value academics as much as we do athletics (ever been on the Ohio Engineering Chat Site?). Yes, athletes can have jobs (hours permitting) and they can model - as long as the modeling deal was signed before becoming an NCAA athlete. Then NCAA bylaw called "Continuation of Modeling and Other Non-athletically Related Promotional Activities After Enrollment." requires an athete to have become involved in modeling for non-athletic reasons; forbids any reference to his/her name or involvement in college sports while modeling; doesn't allow him/her to endorse the commercial product; and requires that he/she get paid at a rate comparable to his skills and experience as a model.
Of course, my example was not modeling – it was for endorsement (per your comment).
Big difference. Sports aren't a core part of the university's mission. Education is.
While not written into their mission, I think we all appreciate that at OSU, Alabama, etc. sports is a core part of their culture. But this law is not asking the institutions to change their mission. This has to do with the individual making money off the field…off the campus.
Again, the NCAA needs to get themselves at the table, and not just to say, "if they want extra money, there is a McDonalds near every campus" or cry out that this will "allow the boosters that are paying cash to these kids under the table to now be able to do it in the open - there will be corruption."
These athletes have a special skill set and value to the open market. They deserve to realize that potential. Yes, there need to be guidelines and restrictions (endorse alcohol, tobacco, gambling sites, etc.). I doubt the NCAA wants to leave the process of defining the fine print to politicians.