Can anyone confirm if the O Zone is still a student organization, complete with a student-run leadership board?
It is not and has not been for a few years.
Well there's your problem.
I agree it has to be something which organically comes from the students. It can't be something the "adults" force on them - even if that's coming from the athletic department.
But it also won't take off unless it has some formal leadership and organization to it, so they can work WITH the athletic department and come up with a real vision, strategy, goals - complete with scheduled meetings, tracking attendance, BUDGETS etc.
Start with the organic/fun/cool part then add some structure to allow it to be implemented and care and feeding and watch it grow.
I think the hardest part is going to be the first part. Finding 5-6 kids who are interested in starting a group is one thing. Finding the first 30-50 students who are both a) interested enough and b) find it cool enough to follow a mid-tier mid-major before March is going to be really REALLY tough unless said students think up something creative. Here's to hoping.