Again, simply trying to get my head around this - why do you find it disappointing?
Also, I know you gotta pay the bills but the promotions during time outs are anti-excitement/fun/raucousness. Bobcats go on a run. Time out. I'm likely already standing because I'm excited. Do we get the fight song to get people up and cheering and moving and loud? Nope. We get silence and three people trying to see who can wrap a burrito the fastest or whatever. Yawn....
To that point, here are a few paragraphs of the letter I sent to Schaus when he asked for input on the basketball program game day experience last year.
"Game flow is a problematic area when we are trying to create spirit and enthusiasm and a home court advantage. Thank you for getting rid of “stand for defense.” As a former athlete and coach, that practice would have served as great motivation for my team and me to score as quickly as possible to “sit those folks down” or to deliver a common 70’s statement – “in your face.” I’m afraid “Roar to 1804” is as equally ineffective except for those wanting a cheap hot dog.
Having subbed as a volleyball announcer, I’m aware of the requirements of the game script/log especially as it pertains to promotions and advertisements which are a large part of the necessary revenue stream for your department. There have been many times though when adherence to the script has actually killed the spirit and enthusiasm and home court advantage that we are trying to build.
I didn’t take notes of the specific games or times in the games this year, but on more than one occasion, the Bobcats battled back to make a game close, tie the game or go ahead and the other team was forced to call a time out or a dead ball and the resulting media time out resulted in a stoppage in play. Either a pre-scheduled promotion was trotted out, a scripted announcement was made, or a recorded song was played when a blaring tune by the 110 or a more appropriate recorded song could have been played thus building on crowd noise and enthusiasm as opposed to fans returning to their seated position in their seats. A well-trained technical director who understands the ebb and flow of the game would be a huge step in improving the in-game experience. There were too many occasions where the 110 and the DJ/sound board operator were in conflict."