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Topic: Hardwood Hysteria Official
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Voice of Reason
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Posted: 9/30/2010 2:07 PM
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It's not that people aren't open to change, it's that people aren't open to dumb ideas(Sorry, that was a cheap shot).  Not dumb, but not reasonable or realistic!  If you think that the sponsorship dollars are floating around like butterflies, I encourage you to proceed uptown and present the idea to the restaurants.  I think you will find a much different picture than what you have painted.  Also, I don't buy your lack of detail on just how cheap the event would be.  Your Name is dead on.  This is one of those message board ideas that someone tries their hardest to make it seem like they have thought through the smallest details and gone somewhere nobody else has gone, when really they don't have a true sense of what it takes to put on an event like that and have only brushed the surface of what it takes.

All of that aside, I maintain that an event like that would be a poor political move on-campus regardless of costs or revenues.  Its not all about the costs and revenues, its about perceptions.  If people perceive it to be a big costly event they latch onto that and tend to shut out the rest.  Sounds anything like a majority of the Editorials about athletics in The Post?
Your Name
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Posted: 9/30/2010 2:12 PM
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cc cat wrote:expand_more
cc cat, your kid's idea is starting to get lost on me. Are you not advocating for the Convo floor to be uprooted and placed uptown? Where did you come up with that.  Of course not.  You are suggesting that 'Hardwood Hysteria' be played on bricks? Where did you come up with that.  Of course not. Or are you more in favor with renting a portable court - Where did you come up with that.  Of course not. that would be erected uptown, purchased with funds/budget that does not exist? Please clarify as your son/daughter's brilliant idea has gone over my head.


Why does that not surprise me.


Fine, here are you answers: see above.

No need to erect a court.  All you need are baskets and paved street.  Look around you will find them.  We are not talking a game or scrimmage.  We are talking about creating an uptown experience - see my long post above that provides a template that can then be accommodated to fit uptown.  The approach presented is not high cost, but can have high impact.  Athletes will not be put at risk.  Yes, it will be different than what you have come to experience.  That's okay. 


Paved street. Near Court Street. When was the last time that you visited A-Town? The paved streets are numerous. They are often uneven. Here's the kicker. Most are slanted and angled because its HILLY. Yeah, let's plant a couple hoops onto West Washington Street!

I skimmed through your bolded, multi-paragraphed soapbox recital. A mess of words that doesn't really say anything. Listen, I understand that there is no turning back for you at this point. Just like our other exchanges on here, you are extremely emotional and aren't going to budge. I look forward to your rants in the next OSU thread.
Jeff McKinney
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Posted: 9/30/2010 2:33 PM
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Your Name wrote:expand_more
Seek business sponsorship to cover the costs. 

Good marketing ideas often involve taking some risks in order to reach segments of the public not normally reached.  


pales of water...This idea doesn't accomplish neither.


Nice spelling.

Nice use of a double negative.

That really lends credence to your argument. 
OUVan
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Posted: 9/30/2010 2:38 PM
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bobcat28 wrote:expand_more
The only real cost would probably be additional security for the thousands that would gather on court street.


There are other costs such as clean up, prizes (books), manpower, supplies such as banners, etc.  But the payback to vendors (restaurants, stores) would more than pay for itself.  Other prizes such as season tickets or prime parking spots wouldn't be real expenses.  This isn't like advertising on the radio or print for the sponsors. This is immediate payback.  I used to work at the Pizza House when I was in school and halloween would make the restaurant a profit that practically covered the rest of the year. Not saying this would be the same as halloween but it would be a big, hungry, thirsty crowd if done right. 

Have contests among the student body leading up to it as well.  Have an intramural horse or 3pt shooting contest where the winners gets to take on Tommy Freeman, Jennifer Bushby or D.J. Cooper on Court Street. Give prizes for the longest shot made.  Set up markers where big shots were made the year before (i.e. Tommy's 3 against Fiami or Bassett's shot against IUPUI) and let kids try to duplicate the shots.   Make it as interactive as possible.  And for goodness sake don't make it just a school event. Make it a community event.  Have the mayor announce the team.
Your Name
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Posted: 9/30/2010 2:45 PM
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Jeff McKinney wrote:expand_more
Nice spelling.

Nice use of a double negative.

That really lends credence to your argument. 


Oh cool, you pointed out a spelling error and poor sentence structure. Reply back when you actually have something to say about the subject.
Flomo-genized
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Posted: 9/30/2010 5:00 PM
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Your Name wrote:expand_more
Oh cool, you pointed out a spelling error and poor sentence structure. Reply back when you actually have something to say about the subject.


Dude, your schtick is not nearly as clever or amusing as you think it is.
Your Name
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Posted: 9/30/2010 5:47 PM
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Flomo-genized wrote:expand_more
Dude, your schtick is not nearly as clever or amusing as you think it is.


Coming from a guy that has less personality than a funeral director, I am honored that you take time out of your day to analyze my posts.

Care to weigh in on the location of Hardwood Hysteria? Indoors or outdoors?
cc-cat
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Posted: 9/30/2010 10:25 PM
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Your Name wrote:expand_more
I skimmed through your bolded, multi-paragraphed soapbox recital. A mess of words that doesn't really say anything. Listen, I understand that there is no turning back for you at this point. Just like our other exchanges on here, you are extremely emotional and aren't going to budge. I look forward to your rants in the next OSU thread.


Your the one who appears emotionally invested.  I started this thread with a question that acknowledged it may be impossible.  The more people - you - inquired, I provided some semblance of skin to put around the bones.  Strategically it is the thing to do.  It would help the program gain fans.  We differ on whether it could be pulled off.  My business experience leads me to feel it could have been done.  Your history - whatever that is - tells you differently.  Obviously we will never know.  Have fun in the lower bowl.
Your Name
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Posted: 9/30/2010 10:52 PM
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cc cat wrote:expand_more
Your the one who appears emotionally invested.  I started this thread with a question that acknowledged it may be impossible.  The more people - you - inquired, I provided some semblance of skin to put around the bones.  Strategically it is the thing to do.  It would help the program gain fans.  We differ on whether it could be pulled off.  My business experience leads me to feel it could have been done.  Your history - whatever that is - tells you differently.  Obviously we will never know.  Have fun in the lower bowl.


cc cat, I honestly don't think the event that you are proposing gains us any more fans than what we already have. I'd focus on the buzz from our tourney run and defeat of GTown. Take that energy along with our fiery head coach and ranslate that into a nicely put together event at the Convo. That is what is available. Your plan just doesn't pan out when you actually get down from the clouds and start working with factors like money and resources. The university has neither of those things.

To answer your question, I work in...digital advertising. Mind blown yet?
Your Name
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Posted: 9/30/2010 10:55 PM
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cc cat wrote:expand_more
Your the one who appears emotionally invested.  I started this thread with a question that acknowledged it may be impossible.  The more people - you - inquired, I provided some semblance of skin to put around the bones.  Strategically it is the thing to do.  It would help the program gain fans.  We differ on whether it could be pulled off.  My business experience leads me to feel it could have been done.  Your history - whatever that is - tells you differently.  Obviously we will never know.  Have fun in the lower bowl.


I'm usually the last person on earth to make a big deal out of things like the above. Mod Jeff, when you return to the thread, you can call cc cat out on his poor grammar like you did with me.
cc-cat
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Posted: 10/1/2010 1:13 AM
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Your Name wrote:expand_more
Your the one who appears emotionally invested.  I started this thread with a question that acknowledged it may be impossible.  The more people - you - inquired, I provided some semblance of skin to put around the bones.  Strategically it is the thing to do.  It would help the program gain fans.  We differ on whether it could be pulled off.  My business experience leads me to feel it could have been done.  Your history - whatever that is - tells you differently.  Obviously we will never know.  Have fun in the lower bowl.


cc cat, I honestly don't think the event that you are proposing gains us any more fans than what we already have. I'd focus on the buzz from our tourney run and defeat of GTown. Take that energy along with our fiery head coach and ranslate that into a nicely put together event at the Convo. That is what is available. Your plan just doesn't pan out when you actually get down from the clouds and start working with factors like money and resources. The university has neither of those things.

To answer your question, I work in...digital advertising. Mind blown yet?


And I provide strategic planning and marketing services to clients including putting on marketing and promotional events for them.  And yes I am surprised that someone that works in a "perceived" progressive industry in so staid in their approach.  But hey, it's at the Convo.  A lost opportunity for the program.  Perhaps in the future.
Last Edited: 10/1/2010 1:33:11 AM by cc-cat
Your Name
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Posted: 10/1/2010 8:00 AM
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cc cat wrote:expand_more
And I provide strategic planning and marketing services to clients including putting on marketing and promotional events for them.  And yes I am surprised that someone that works in a "perceived" progressive industry in so staid in their approach.  But hey, it's at the Convo.  A lost opportunity for the program.  Perhaps in the future.


I'm surprised that you are so adamant about your proposed event when you very well know that the client (OU) doesn't have anything close to the amount funds required to successfully stage it. I work in an area where the outcomes are trackable, measurable and accountable. you can't deliver on either of those objectives.
cc-cat
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Posted: 10/1/2010 9:18 AM
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Events actually can be tracked and believe me, my clients hold me accountable.  Held an event yesterday at a college here in the Carolinas (whose financial sheet makes Ohio look like Ft. Knox).  Great promotional day and through sponsorships and co-ops they actually made a few thousand dollars on the event.   Promoting a sports event tomorrow that will make the client over $20,000.  West coast office putting together materials for U. Washington (explains why I’m up at 1:30 in the morning playing on this site, while waiting for proofs), so I know my way around college administration and athletic departments as well. 

 

Whether academia, business or tourism, I challenge my clients and employees to look at the complete ROI: certainly Return On Investment, which is king, but also Relevance, Originality and Impact of what you do. 

 

An uptown basketball event can deliver on the complete ROI.  Can it be done in two weeks?  Nah, but had the athletic department had the foresight  8 to 12 weeks ago it could have happened: they would have reached out beyond the core fan and there are ways to develop and deliver it even with their challenged budget.

 

The Convo is fine.  Sort of like Fox News talking to republicans, you are throwing red meat to the base -- of value, but you are not reaching out beyond the base.  Agree that Groce has the fire.  Reminds me of Nee who I was fortunate to work with while a student.  He was a natural outside the Convo (especially with the Court Street crowd ) and I’m sure Groce could connect as well.

 

Anyway, gotta head west for a week so I’m outta here.  Have a good one and enjoy the lower bowl.

 

PS – sorry if I offended you in an earlier OSU thread…that explains a lot.

Last Edited: 10/1/2010 9:23:01 AM by cc-cat
PalmerFest
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Posted: 10/1/2010 10:53 PM
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I'll admit that I skipped over the majority of the posts on this page, but for the record, I think the uptown hardwood hysteria is a home run.  If we could ever make the logistics work, we should jump on it.  Great thought.
JSF
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Posted: 10/2/2010 10:41 AM
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Guys, Groce would never sign off on this.
Deciduous Forest Cat
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Posted: 10/2/2010 11:25 AM
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Seriously? Uptown?

some of you are smoking.

Much greater Risk of Injury
unpredictable weather
Cost
Monroe Slavin
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Posted: 10/2/2010 12:18 PM
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Deciduous Forest Cat wrote:expand_more
Seriously? Uptown?

some of you are smoking.

Much greater Risk of Injury
unpredictable weather
Cost


Hello, reality!
Andrew Ruck
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Posted: 10/2/2010 9:54 PM
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I'm not sure whether or not the uptown hardwood hysteria thing is a good idea or not, but I am sure if "Your Name" were to disappear from BA tomorrow, nobody would complain.  Seriously, he reminds me of a Miami Redhawk.  I do look forward to his tough guy responses though, so I guess he brings that to the table.

giacomo
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Posted: 10/3/2010 7:52 PM
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Here is a novel idea: play a good schedule, field a good team and win some games. Then you create some buzz.

I've got news for you, if the students and townies haven't come out to this point, in what would have to be a one horse town, and what else could most be doing on game night, then some pre-season side show ain't gonna get it done.
Buster
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Posted: 10/5/2010 3:57 PM
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CC Cat, 

I like your thinking.  If we want to be BIG, we must think BIG.  This is the perfect time to really build a huge student fan base with the success of last year.  I'm glad we are doing the Hardwood Hysteria in the first place, but your idea impresses me and I hope the Athletic Dept will consider it for next year.  Of course the event would be moved to the Convo if the weather is bad.  For people to come on here and say this would never happen.. they have the wrong mindset.  Simply winning basketball games will not give us 10,000 butts seats regularly, which is an attendance figure that we shouldn't have a problem achieving with a team like this..  It's going to take BIG ideas like this one by CC to win the butts and hearts of 10,000 fans.  
Jeff McKinney
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Posted: 10/5/2010 4:41 PM
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giacomo wrote:expand_more
Here is a novel idea: play a good schedule, field a good team and win some games. Then you create some buzz.

I've got news for you, if the students and townies haven't come out to this point, in what would have to be a one horse town, and what else could most be doing on game night, then some pre-season side show ain't gonna get it done.


Well...I think they are doing what you're suggesting...We're playing a decent home schedule, we're recruiting good players and playing pretty good basketball overall. 

I doubt that anyone thinks the Hardwood Hysteria is some sort of gimmick or silver bullet that will make a large difference in student and townie support.  IMO, it's viewed as one piece of the puzzle to promote the basketball programs.  If it gets a decent turnout, it may also help with recruiting. 

Also, OCF's "sources" tell me that Athens has two horses. 
Alan Swank
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Posted: 10/5/2010 11:42 PM
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Didn't read all of the posts so excuse me if this has been mentioned, but this is a marketing guy's dream.   Call it "Takin It to the Streets", sign up a sport court group to supply the court, run a band stand at the corner, set up a beer garden, have the 110 percussion group play, etc,, and you could easily get ESPN to show up and do a "game night" promo.  Believe it or not, but his could be done in the next 10 days.
Monroe Slavin
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Posted: 10/5/2010 11:43 PM
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Buster wrote:expand_more
Simply winning basketball games will not give us 10,000 butts seats regularly, which is an attendance figure that we shouldn't have a problem achieving with a team like this..  It's going to take BIG ideas like this one by CC to win the butts and hearts of 10,000 fans.  


???

If winning regularly--innabigway--doesn't bring people out, then forget it.

Gimmicks are gimmicks.  They don't last.  Exciting, bigtime, winning basketball does.
Buster
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Posted: 10/6/2010 1:52 AM
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Monroe Slavin, CPA wrote:expand_more
Simply winning basketball games will not give us 10,000 butts seats regularly, which is an attendance figure that we shouldn't have a problem achieving with a team like this..  It's going to take BIG ideas like this one by CC to win the butts and hearts of 10,000 fans.  


???

If winning regularly--innabigway--doesn't bring people out, then forget it.

Gimmicks are gimmicks.  They don't last.  Exciting, bigtime, winning basketball does.


I agree with you as long as you are saying consistent winning will fill the seats.  It's going to take numerous MAC Championships and trips to the NCAA Tourny + bringing in better opponents on a regular basis + the Athletic Dept working harder to build a culture for Bobcat fans.  It's going to take a big effort to make the Convo experience a tradition for the students.  The student tailgate for football and Hardwood Hysteria are steps forward to making it happen, but it's the bold ideas like CC's that could separate the Bobcat fan experience from the rest of the other entertainment options out there....I mean, he isn't too far off base is he?  OU's student culture is uptown...Anyways, winning in my opinion, is just a starting point to attracting the fans.  Keeping them in the Convo on a regular basis depends on much much more.

 I mean nobody wants to go to arenas, stadiums, and ballparks anymore when they have access to all kinds of sports information, highlights, etc on their HD's, with their laptops in front of them ,on their nice comfy couches.  Sadly winning, unless it is consistently outstanding, doesn't cut it anymore.  But, yes we can make it BIGTIME if  we really try.  We have the winning team, the energetic coach, a great venue, and an increasing enrollment, now just continue to find ways to connect the student experience to basketball games!

Attendance over last 6 yrs..
2004-2005: 4,397 (21-11) MAC Champs
2005-2006: 4,738 (19-11)
2006-2007: 4,502 (19-13)
2007-2008: 5,135 (20-13)
2008-2009: 5,016 (15-17)
2009-2010: 5,064 (22-15) MAC Champs


OU didn't know
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Posted: 10/6/2010 2:04 AM
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Alan Swank wrote:expand_more
Didn't read all of the posts so excuse me if this has been mentioned, but this is a marketing guy's dream.   Call it "Takin It to the Streets", sign up a sport court group to supply the court, run a band stand at the corner, set up a beer garden, have the 110 percussion group play, etc,, and you could easily get ESPN to show up and do a "game night" promo.  Believe it or not, but his could be done in the next 10 days.


No way in hell the university would approve an event, especially an athletic event, where alcohol was being sold.
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