The conversation directly behind me between father and daughter went like this "So, how many games have you been to? Oh, this is my first one dad. I think we're supposed to be pretty good or something, I dunno." At halftime the father remarks "Hey this is fun, we're getting to see a pretty close game!". About half-way through the second half the father says "Yeah I guess this team IS pretty good." Followed by the daughter putting down her iphone and responding "Yep. Alright well have you seen enough dad? We're going to win. I need to get back so I can get ready. There's a bunch of us going out tonight."
.......
Good lord the PA announcer even got EXCITED about it. "Alright Convo, there's a STOPPAGE IN PLAY!" followed immediately by half a dozen grad students running on the court and somebody speed-reading through the next
contest brought to you by *insert random company here*.
It's the nature of the beast when it comes to fund raising today, I get it. I'm not complaining about aiding any would-be donors to help support our program. But good grief does it have to be literally EVERY stoppage?
You answered this yourself in the beginning of your post. Not everyone who goes to a game loves basketball, and it's probably not a bad thing to cater to people who go to a game being entertained in a broad sense of the word. There are those in attendance who love watching OU basketball (hello, many of us on this board). There's also those in attendance who like OU basketball or are there with someone who likes OU basketball and doesn't really give a flip about the sport of basketball. I can tell you that was probably the case for the father of 3 children under the age of 8 (specifically the children, not the dad) who was sitting in front of us at the game. His kids were paying varying degrees of attention to the game, but the were definitely excited for the tire roll, and the kids playing dressup on the court, and especially anytime the promo people were throwing things into the stands.
It's not a bad thing to entertain the non-basketball junkies in the crowd if we want to push our attendance levels to the next level.