While were talking about ads, a quick lesson about how sponsorship sales are done at OU (and apparently most other D1 schools)...
Sponsorship sales are completely outsourced to IMG (hence the name of the radio network). How this work is IMG pays OU a guaranteed amount of money per year...I've been told it's about $500,000...for the "rights" to sell our sponsorships. Their goal, obviously, is to exceed this amount in sponsorship sales. If they sell $1,000,000 in sponsorships, they keep all the profits. On the other hand, if they sell $100,000....we still get the $500,000. It's a risk-reward sort of thing.
You literally sell your soul to IMG. In many ways, they own us. If they don't feel like selling ads for a program, they don't have to. They don't answer to Jim Schaus or Ohio University - they answer to some corporate suits in who-knows-where.Their only goal is to make $$$, and they don't have the athletic department's best interests in mind.
Wonder why we have so many sponsored promotions and about 500 PA announcements per game? A joke of a game program? Coupon drops and Lava Cake? This is your answer. They essentially tell the athletic department staff what they have to do. It's the tail wagging the dog.
If you talk to folks in the athletic department that work closely with IMG, they are generally not fans of it. But, it sounds like it's the way of the world for 99.9% of schools. The major perks are the guaranteed $$$ and the chance to get big national companies (Allstate, UPS, Taco Bell, etc.) that regularly would overlook schools like us.
So, in brief...this may be a major reason why there is no quality program like most of us want. IMG has something like a 10 year deal with OU, so it's not going away, either. I was certainly quite surprised when I learned that this is how everything works with sponsorships - but I'm also a little less critical of everything that goes on knowing that this is the background to it.
Last Edited: 1/10/2013 12:14:34 AM by bobcat72