I just don't understand the continued sensitivity. Branding matters, of course. But it only really matters when it's coupled with a good distribution strategy. Johnny casual sports fan doesn't know the difference between us and OSU because Johnny casual sports fan doesn't care about the MAC, and we're not a national brand. And that we aren't has nothing to do with trademarks -- it has to do with budget, and that's not changing. Johnny casual sports fan knows the difference between Oklahoma and Oklahoma State; they know the difference between North Carolina State and North Carolina. And it's not confusing for them, even though their names share some words. They know because they see them on TV and stuff. If Johnny casual sports fan saw us, they'd know the difference.
Again, we own the trademark you all want us to own. Ohio U hasn't been part of our branding in a very long time. What riles you all up is in the distant past. The original poster said Ohio U is "only used as an insult" and that's just a ridiculous statement. We can't just will ourselves or our brand to national recognition; we need the budget and a "distribution" plan to build the recognition.
I assure you that the rest of the world doesn't care enough about this to use it as an insult. I know there's a type of person who is gonna find stuff to get upset about no matter what, and that's fine. But it doesn't make them either right or rational. Just sensitive about weird things.
You basically wrote everything I was going to write.
It's not 'brand', it's budget, it's eyes.
We can't compete with Ohio State when it comes to brand. Or eyes. They're arguably the biggest athletic team brand in America. They're on primetime constantly. That's in stone.
We CAN capitalize on the opportunities when they're presented.
It's the reason I was so ecstatic about being in the bowl with Barstool.
We have to think of other avenues to put ourselves out there, bc we don't have the budget or brand to compete with eyes on that level.
Barstool was a unique opportunity to go after that target demo. All the 15-35 year old eyes. Hundreds of millions of views, all over social media, all hammering home OHIO BOBCATS to that core group of hs/college/young adults. You could put us on ABC at 8PM, we're not drawing OSU numbers. We're just not. Put us on social media where people are scrolling for hours a day, we have the same opportunity for eyes. More often than not, we're getting more favorable coverage as this loveable team no one expects to be so good.
'Silly' things the older generation are quick to dismiss help. Even if subconsciously.
Last Edited: 7/27/2023 10:58:24 AM by M.D.W.S.T