You would think the MAC would want...
Well the problem is that he's not the only one in the MAC offices who doesn't have a clue.
But your overall point is a great one. Look at what the Cleveland Indians (an organization that takes a lot of shots from local fans... before this offseason's spending spree) have done. Their social media presence is one of the best things that they've got going from a PR standpoint. It's like Jeremy Guy's purpose is to make the fans of different teams like each other more because we have someone to band together against.