My sloppily formed opinion:
The MAC got a team into the BCS. Shoulda been a massive deal. A game changer.
Instead, the attention Northern got involved being ceaslessly and unfairly mocked for a month leading up to the game, during the game and after the game. And that's the pinnacle of MAC football. The greatest accomplishment in conference history became a massive Twitter joke. It reinforced my belief that MAC football has a glass ceiling that would take so much to shatter that it's too expensive.
I think the NCAA tournament allows for MAC basketball programs to be taken seriously in short order with a limited bump up in resources spent. Kent State is still respected as a program, perhaps even more than its very recent performance deserves. Ohio will get deference from people for another year or so just because of that run to the Sweet 16.
Ohio can be great in both football and basketball. I think basketball will get more respect for being great because of the unique stage the NCAA tournament offers to schools outside the power conferences. That deserves consideration when dividing the resource pie, in my useless opinion.
These reasons Brian points out are among the best examples of why I hold the belief that moving the focus to basketball is where it's at. The money grubbing powers that be in football aren't soon going to let the MAC be part of their party again soon. And while I don't know details on how much is spent on football vs basketball, I have to believe simply based on the numbers of coaches and scholarships it a drastically higher. So if I do the math, and we ask MAC football programs to make due with $1.5mil less a year from their budget, and we move that to hoops, then hoops could benefit much more than football might with that same money.
The other argument is simple: no one, and I mean NO ONE that isn't totally football obsesses gives a crap about 90% of the bowl games that don't involve teams they're interested in personally. I watch OU's game online from work. Conversely, I have take vacation days to watch basketball games. Why? Because the MAC Tournament is an EVENT. MAC bowl games are not. As Ted said on here, the Friday/Saturday portions of the MAC Basketball Tournament is the best thing the MAC does. If we agree that's the case, then why not emphasize it more?
Who has gotten more positive attention for the MAc? Ohio Basketball for
advancing in the tournament, or NIU for
participating in a BCS bowl game (that they may never see again)?
I admit, I'm anti college football as a whole, because I believe the big BCS TV Money grab is slowly ruining college sports because of all this realignment. Since Ohio football isn't part of the big money grab, it seems to me that a better ROI for Ohio Athletics is to try to push more on basketball than football. I'm not anti-Ohio Bobcat football, and went to all the weekend home games last year. But to me the simple facts are that all MAC schools stand a greater chance at success and getting their names out there over a long haul with basketball than they do with football.