This story takes the cake. My wife's cousin was married a few years ago in Columbus. He and his wife are both Ohio graduates. At the wedding reception, all the favors were scarlet and grey. They played "Hang On Sloopy" and chanted and even played the OSU fight song. When they had their first child, the Christmas card photo had them all wearing OSU gear.
All I can say is that it must be some psychotic herd mentality if you live in Columbus, with a dash of inferiority complex.