One can talk about the internet and entertainment at your fingertips or numbers of people and population density but when you tune in 'huskers volleyball and see 9K people on a Tuesday night or similar in Ames IA with Basketball or even Wichita State on a Wednesday and see packed arenas you realize the live sports event is as much a social thing as it is entertainment. We can all sit in places and make suppositions but until you have lived in Ft Dodge IA and been asked by your neighbor to ride 4 hours each way to Iowa City to "see the Hawks" on a wednesday nite you really do not get how these folks spend their money and follow their teams. There is a lot more to do in urban settings and more choices in how you spend your money. College basketball is not a priority in Chicago when I lived there or amongst my friends there but Bulls and Hawks tics are. In the hinterlands or even Athens guys may complain about seat prices but they still enjoy the community and cameraderie of attending a game.

It may be 2015 but those folks are still going to see their teams and make an event of it.

Agree with this too - and I'd say that's around 50% of why I drive to Athens so much.

Can ND, playing San Antonio Spurs basketball, do to UK what the Spurs did to the Heat last spring? Luckily for the Irish, they won't have to beat UK in a best four-out-of-seven series. They only have to win one game (actually, with a tie at the half, the Irish only have to win a half of a game). Like ND or not, you have to love how they play team basketball and how 6-5 Conaughton can rebound the way he does against a bunch of 7-footers.