Follow opposing players on their social media and see if they post anything stupid or embarrassing and use that as ammo. Probably harder now than it was back in the day as a think young people are more guarded about that stuff now than in the past.
Look up opposing players' bios on their team roster and see if you can find anything useful. For example, if you look up JT Shumate's bio on the Toledo roster, you'd see that his sisters Katie and Emma are on the women's teams at Kent State and West Virginia, respectively. "Katie's better!" and then "Emma's better!" when he'd go to the free throw line.
Sometimes you might see an upperclassmen player whose bio will say they're undecided on a major. "What's your major?"
This will probably require printing dirt sheets and putting the specific chants on them.
I'm sure with enough digging I could find stuff. I've been also thinking of ways to take the dirt sheets digital like a GroupMe or Snapchat. The funny thing about NIU - they had a "professional" sports motivational speaker speak to them this year.. Sounds like they are getting desperate.
I follow @barstooloh on Instagram and they do a mediocre job at best at promoting games. They do, however, have 40.5k followers and do post about OUr games from time to time.
Barstool Sports is a brand every college kid knows.
Might be worth reaching out to them to see if you could work together to promote the OZone? I think our athletic dept. could create something different if they could somehow partner with Barstool to do giveaways that students would actually care about. Barstool merch seems to be pretty popular and their social media presence is something that most college kids are connected to/engaging with on a daily basis.
No idea if this is even plausible as I have zero college athletic admin experience, just an idea that came to me.