I have a hard time understanding the dynamic in which our med school would have much influence on high school kids and their parents choosing a college.
The love-hate relationship towards OSU though will certainly skew more towards hate if it is true that they are going to shrink the size of their freshman classes. OTOH, if kids and their parents hate you only because you're their first choice but you can't get in, that's not necessarily a bad place to be. Let OSU shrink. Let them go to the next level in selectivity. It helps OU if there are a thousand well qualified Ohio kids released out into the system to compete for.
It's hard to discuss Ohio's position and future within the state system without recognizing the impact of the 800 pound gorilla in the room. Having worked intimately on higher ed issues in the state senate, I'm as guilty of that as anyone. That being said, they shouldn't be the primary focus of the administration. The administration should be focused on getting our own house in order and developing a strategic plan for us to compete with Cincinnati and Miami for Ohio kids while upping our out of state recruiting.
Ohio increased its merit aid with the Ohio Signature Award starting in 2014 and it appeared to pay dividends with larger freshman classes at first. For this past year only 11% of those admitted have accepted a spot so its a dramatic decline in yield that is happening right now.
Colleges are generally in 3 tiers; top, mid and lower tier. Ohio was always from what I can remember in that middle tier. Its a very good mid tier university with a great campus, big university research library and exceptional individual colleges. Marketing the journalism school to a perspective student than Ohio as a whole might be a better choice because its not that you are just going to Ohio but to the Scripps school of journalism.
The prospective student could receive marketing from their college of their choice, a full breakdown on the scholarships available those colleges offer, and an understanding of the student groups and networking opportunities within those colleges. Build a personal connection with the student at the college level.
Ohio has nice facilities across its campus to work with but as you can see with sports the personal connection can go a long way.
Last Edited: 4/19/2021 2:51:00 AM by TWT