Sherman said that some schools, such a Cincinnati, Miami and OU, will probably do well this year. Ohio State University continued to stay flat.

“Then you’ll see other schools that have really struggled these last couple years,” he said. “Some of the publics too that are still declining. ... There’s more reason to make sure that you’re adding value to the student experience, so that they understand why you come to Ohio and not go to University of Baltimore.

“I see that bifurcation. I think for those schools that are struggling and they have a high discount rate, they’re in more financial trouble and right now. We’re not. We are sitting with a very strong balance sheet.”

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