I do enjoy reading all of this historical material. It helps me understand the nuance of where we and others are with regard to decisions made in the past. With regard to perception, leaving out the whole party school image, in the 80s and 90s, it seemed the scuttlebut was our prowess in the Communications field, especially as it pertained to Journalism. We had some key players at NBC, CBS and later Fox that helped students get into those networks. With the arrival of the internet and the slow demise of print and legacy media, the bloom was off the rose.
That is how it was in the decades before the internet the first thing people would mention about OU was the communication school (usually specifically journalism). The internet brought some bad press around the block parties that grew the party school rep more broadly across the state.
OU at one time was a great financial deal compared to private colleges. Then it became expensive and the OU Foundation had to grow to provide merit aid which it revamp following the fundraising campaign of McDavis.
Today the problem is offering enough value to attract the students. All of the focus from what I've seen is on price and upgrading buildings which is nice but not the complete reason someone selects a college.
I found an article on the Top 5 experiences for first year college that I thought would be worth sharing.
Elon University. Offers recreation and community services projects. 5 day program for thinking globally, acting locally.
Princeton. Small group experiences and tailoring activities around interests and majors.
Williams College. Focus on communication with first generation students to relay dates and information. First year advising academic program.
Butler. First year common reading program and Indianapolis community service requirement.
Yale. First year program has students arrive for 5 weeks and study along with a camping trip with games.
https://comevo.com/look-top-5-ranked-institutions-first-y... /
OU could offer more than what it does for students, charge a higher rate and then have more aggressive discounting on price as Miami does. The university should be offering a better experience than Miami and charging more with the eventual goal of passing Miami in the USNWR rankings by 2030.