Burrito Buggy franchising.

Quidel has a major plant in Athens, and a lot of R&D is done here. Among their major products are rapid diagnostic tests for various infectious diseases, including Covid-19. These are not at-home tests, but ones that require the use of their propriety machines, which thanks to Covid-19 has a greatly expanded user base in hospitals and clinics all over the nation. They were the among the first to get an emergency authorization for their rapid Covid-19 test, and that helped them sell many more of their machines.

Since their advertising is not aimed at the general public, but hospital and clinic executives and doctors, they could feature some OHIO athletes proclaiming the value of rapid diagnostic tests. For a football-related one, perhaps a line like this:

"In my sport as a running back it's very important to be fast and make accurate cuts. This gives my team the winning edge. Quidel understands the need for speed and accuracy also. Their rapid diagnostic kits for infectious diseases will give your hospital or clinic the accuracy and speed that'll make them a winner with your patients."

This is a rough draft that would need a lot of further editing, but I would think it might be something that would work.

I'm not assuming that at all. I was thinking those would be the folks who would possibly do NIL in Athens County. If a business was doing billboard ads and decided to do an NIL deal, it would cost them more money. The only way to find out if it was worth it would be to do it and see the results. If it wasn't, no more NIL in the future. Unless you're a sports fanatic and just want to throw money at athletics.

Yeah, what audience do OU athletes have to tap into? We're a relatively small school, students have little money to spend, and we don't have TV deals or a massively engaged alumni base that athletes can reach.

Sounds a lot like a high school booster club operation. Additionally, a significant number of people don't like NIL and therefore would not pay into it. And those who do think it's ok, how many of them are actually ponying up the cash.

Yeah pre this be allowed by NCAA I would be against this but now that it’s allowed and others are making big money I don’t see why you wouldn’t if the opportunity presented itself. Some players I would get would like to live a more private life and not do something like this but I’m sure that’s not the case for everyone. Like mentioned above don’t think any player at Ohio would ever get the big money these other players are but could see them doing smaller deals with local places in Athens that could help them cover meals or a few books. Maybe more don’t really know until somebody’s does it. Another idea would be Depending on the player could do deals with companies based around where they come from the area around their high school if they are a big name in the area and still have strong ties there.

Shirt modeling for CBS.

Projecting down the road a few years at this evolving paradigm is there any mechanism, outside the school itself, that would prevent a school from having a non-student on its team? The NCAA would raise a stink, but many here think they are increasingly a toothless tiger. For instance, why couldn't OHIO through its NIL collective pay Preston to come back and join the team just at tournament time for a few weeks? Whose going to enforce concepts like eligibility and academic progress? I seriously doubt that OHIO would ever do anything like this, but Akron, Iona, and Temple might be another story!

Anything stopping some group of schools starting their own athletic association and declaring that players don't actually have to be students? Maybe, extend eligibility to alumni, and high school graduates who have taken one extension course within the last five years?

Have you seen the new Dover Township Trail Head Park?