Ohio State until recently didn't attract the out-of-state student. They are setting a target of 35% out-of-state. They've benefited from the online age of college shopping where all the parents have instant access to the rankings. They've become a backup school for the very high profile colleges in the rankings because they are a Big Ten research school with a big merit aid discount. The reputation score is a function of faculty pay and OSU is aligning itself as a peer of Harvard, Yale and the University of Chicago due to having some of the top researchers in the world. Ohio University if it could invest more in faculty would help the Athens economy and attracting better students to campus.
http://www.bizjournals.com/columbus/news/2015/06/02/ohio-... http://www.bizjournals.com/columbus/news/2015/06/01/ohio-... Average Professor Salary and number of Full Professors
University of Virginia $192,839 (763)
University of North Carolina $191,377 (656)
Penn State University $183,864 (800)
Case Western Reserve $179,890 (459)
University of Pittsburgh $179,415 (963)
Georgia Institute of Technology $176,025 (425)
Ohio State University $172,529 (1,173)
University of Tennessee $164,753 (710)
Virginia Polytechnic University $161,000 (572)
University at Buffalo $159,565 (504)
West Virginia University $155,804 (476)
University of Louisville $154,205 (554)
University of Kentucky $148,910 (616)
University of Cincinnati $147,841 (504)
University of Akron $146,468 (263)
Kent State University $145,033 (171)
Miami University $142,299 (219)
Ohio University $133,347 (227)
University of Georgia $133,318 (725)
Bowling Green State University $131,260 (157)
Appalachian State University $120,876 (276)
James Madison University $119,168 (283)
Youngstown State University $114,075 (139)
Marshall University $99,136 (243)
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