We've been told that having the football program on national TV was worth 2-3 million dollars of marketing value per appearance to the institution. In EMU we have a situation where a school has invested heavily in their football program and has itself on national TV quite a few times now on CBS Sports. Yet despite all of this enrollment at EMU dropping like a rock.
That's because the whole "front porch of the university" "Flutie Effect" nonsense is a myth meant to justify athletic spending and more precisely justifty athletic subsidies. As if spending a dollar on athletics magically creates a dollar and a half of academic worth, so heaven forbid the university actually spend that dollar directly on........I don't know...........academics in the first place.