Billy and Alan Swank are probably far more knowledgeable about this than I am, but isn't Continuing Ed pretty much a tapped out market cornered by the players that are already on the field in cities like Columbus i.e. universities like Ashland, Dayton, Xavier etc? I had heard that Ohio Dominican and others were too late to the game and couldn't offer the types of classes and schedules to adequately compete with the aforementioned schools.
For what it's worth, I have heard many positive remarks from friends of mine in the medical profession concerning the Osteopathic Medical College. I didn't hear those same positive remarks years ago, so this is a positive development for the university's reputation in cities like Columbus and Cleveland.
BTW I like Alan's idea that he mentioned in another thread about having professionals sell the school to prospective students, in addition to their peers. There are a growing number of admission help providers that parents pay top dollar for to help their child find the right school. We could learn a great deal from them. I would hope our beloved Alma Mater has close relationships with these groups.
As I've posted,I chair FDU's Industrial Advisory Committee for Civil Engineering and Civil and Construction Engineering Technology.
I can only speak for FDU's engineering programs.
Over the past several years FDU has really expanded our outreach to perspective students.
This includes having professors spend time meeting with high school students from areas that don't tend to traditionally have a lot of engineering students.
They do things like building a suspension bridge with cardboard.
The group that builds the strongest bridge gets a prize.
FDU also contacts alumni and their employers on a regular basis to provide feedback on our Engineering Programs.
Our graduates our are best ambassadors.
Must be working,based the increases we've seen in enrollment.
In fact,over the past couple of years we've increased the number of Engineering Degree programs we offer.
As far as Continuing Ed.
All professionals in N.J.have to take Continuing Ed. classes to maintain their licenses.
A number of colleges now offer 1 day Continuing Education Seminars for various professionals.
This is a great revenue source for the school.
Plus it provides "exposure".
We always make sure that there are engineering or land surveying exhibits adjacent to the lecture hall where the Continuing Ed seminar is given.
We've had a number of people inquire about our programs for family,friends or employees.
People don't seem to mind an hour or so drive to get 8 continuing education credits,plus lunch.