The thing I've always found fascinating is how Ohio has the top-rated program, yet our very own athletic department doesn't reflect it with a top rated marketing/game day experience. I'm not saying the OUAD is terrible, but they're a long ways off from a top-rated type of experience in my opinion.
I've always wondered the same thing. Seems like the AD's office could utilize this resource in a more effective way. Don't know enough about the inside workings of this relationship. All I know is that the end product doesn't result in a first-class experience that would put the AD's office in that world-class rating.
Kind of my way of seeing it. Without truly knowing any of the inner workings, it's always felt like there are some missed opportunities to both give student real work experiences and improve the Athletic Dept and/or fan experiences.
Well, the inner workings are that the Sports Ad program students all mostly spend at least 1 year, many times two years working in OHIO Athletics in various departments. Your game day experience, from set up, greeting fans, help desk, ushers, promotions and programming are mostly all run by the Sports Ad program. A solid program, but at the end of the day they are involved at all levels of the event experience.