How is that not what Miami has been trying to do for 25 years to compete with OSU and has failed miserably at? If it wasn't for their Chicago pipeline, the disparity would be even more glaring. One study that was sent to me showed that of Ohio kids with an admission to both Miami and OSU and who choose one of the two schools, 90% choose OSU.

And what kind of amenities are we going to offer that OSU can't compete with? They have a 5 or 6 billion dollar endowment. As I noted above, they have a greater amount of aid to offer that they take a 12% advantage in tuition costs and stretch it to a 20% advantage in net cost over Ohio. We're not winning any merit aid contests with them for students they truly want. As for physical amenities, they've spent hundreds of millions keeping up with the Big Ten Joneses in luxury dorms, huge student unions and rec centers.

As someone else noted above, the race to compete with OSU is over. They dropped the big one on the rest of the system a long time ago, and I blame the previous administration (which btw benefited greatly from a favorable demographic window as far as enrollment goes) constantly pumping out the sunshine that we could overtake OSU for the unrealistic notion among many that it's a realistic goal. What the current administration needs to focus on is the realistic task of competing with Miami and Cincinnati for second place. Being the second public university choice in a large state is a pretty good place to be.

Agreed. I've never been one to downplay the idea of attracting more out of state kids, and I think we're in a much better position to do it than UC which has yet to grow into a fully statewide institution much less a regional or national university.

My criticism of Miami's Chicago pipeline is that I think they're too dependent on it. They've never been able to come close to replicating it in the NE or West. And if it happens to dry up in a post-covid world, that puts them in a very, very precarious position of having to either magically come up with a lot of merit aid to lure kids away from OSU or significantly lower their expectations and replace the Chicago kids with kids from UC or Ohio.

For out-of-state students UC has the advantage of location right next to two other states in Kentucky and Indiana.

Miami only has 62% of its class in the Top 25 percent. If that number was to drop by 5% and OU was to go up by 5% the two universities would be in a rough equilibrium. Its not farfetched that it could happen.

The new branding has just arrived "Forever Ohio"