The scheduling strategy at Ohio makes a lot of sense in that the recognition comes in wins and with multiple regional/national recruiting strategies its eventually going to pay big on the recruiting trail. I don't think the other coaching staff's in the MAC can project themselves as well nationally and a lot of that is due to resources. The administration at Ohio is not holding back in funding the football program.
I dunno, how can a prospect not perk his ears up when he learns the team is getting cracks at Arizona, Boise State, and The U in their own stadium.
In basketball its different. Whether you win 22 games or 25 it doesn't really make that much of a difference as far as perception or recruiting. When you are talking 10-12 wins vs. 22-25 then its starts to make a difference in recruiting. you are better off adding names to the schedule for potential quality wins come NCAA selection time.
In football you need 7 wins (for a MAC school at least) to make a bowl. Making a bowl equals to extra practices, National TV appearance, ect. That helps the program get stronger to contend for a conference championship. In recruiting, a MAC school is a MAC school. Schools are not going to be switching commitments from the BCS to Toledo because of who they play in the non-conference schedule. Toledo may be able to sign more of the better MAC level players but the reality is its a different marketplace than what the BCS schools are dealing with. Ohio by playing the easier non conference schedule is giving itself not only a better chance to make a bowl but a more realistic chance to run the table and make the top 25. High level performance will do far more for recruiting then just who you play. Playing a tough schedule is good for a program like UMass moving up to FBS to get their name out there with fans being new but long term a large amount of winning is better. Ohio beacuse of its location not located in a football hotbed needs to Boise State and roll off a bunch of 10-12 win seasons staying regualrly on ESPN. Eventually students and alumni will wake up and become excited about the program if the Bobcats can do that.