A I recall, NIU's attendance peaked in the Novak years. Novak coached a long time, and built that program up from nothing, but he won no championships. After he left, NIU started winning championships, but also, their attendance started falling, and is now perhaps half or less of what it was.
I'm not tying those two factors together, by the way. I don't claim to understand the dynamics of NIU's attendance issue. I do know that they have tried a lot of things, some of which have been pointed out on this board. They have won championships. They have scheduled good teams, and released the names in a teasing promotion, where they revealed one future foe a day, as I recall, for a week. They had a promotional contest to design the logos for their new turf. Nothing seems to have worked. Their attendance just keeps sliding.
Maybe it's just that they are a parakeet in the coal mine, for the the whole decline we are now seeing in college football attendance as a whole, and they just started a little earlier. The only other guess I have is that about the time their attendance peaked, they started scheduling big games in Soldier Field, and as I recall, had attendance of about 60k at some. It's possible that when they did that, they burned bridges with some of the local merchants. Bars and restaurants in DeKalb no doubt benefit from home games, and taking those games to Soldier Field presumably cost them some dollars.
Last Edited: 12/16/2018 2:47:15 PM by L.C.