menu
Logo
99+
Bobcat Attack Menu
Logo
99+
Ohio Football Topic
Topic: Ohio State Nuts at it again
Page: 3 of 3
rpbobcat
General User
R
Member Since: 4/28/2006
Location: Rochelle Park, NJ
Post Count: 3,661
person
mail
rpbobcat
mail
Posted: 9/5/2019 3:12 PM
settings_applications edit_note
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
I agree 100% with approaching something like a logo,strategically.

As I've posted,one of the things my company does is design synthetic turf fields.

We work with the turf manufacturers to develop the midfield logos and end zone markings for each field.
We've even done projects with "interchangeable" logos and end zone markings.

Its amazing how computer graphics has simplified this whole process.
Once you have have the basic concept from the client,you develop a initial concept.
You can change designs in minutes,so modifications are no problem.

We've even scanned pictures of the logos on old letter jackets,and turned them into the midfield logo.
BillyTheCat
General User
BTC
Member Since: 10/6/2012
Post Count: 10,793
person
mail
BillyTheCat
mail
Posted: 9/5/2019 9:03 PM
settings_applications edit_note
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
OUcats82
General User
Member Since: 1/9/2005
Location: Cincinnati, OH
Post Count: 1,912
mail
OUcats82
mail
Posted: 9/6/2019 8:57 AM
settings_applications edit_note
rpbobcat wrote:expand_more
In an administrative court proceeding, for said High School to prevail over Rutgers it likely would have to show that it had registered the R as a trademark and subsequently had zealously protected it. (We could hope that common sense would prevail, but that can be in short supply in a court.)
One of the attorneys I work with does patent and trademark work.

He's also a Rutgers grad and die-hard fan.

We were talking about this last week.

He said the same thing that was posted on this thread about "vigorously defending" a trademark.

But he also said that,in this case,Rutgers' position, created very bad "optics".

He wondered why Rutgers didn't just grant the high school a License to use the logo.

That would maintain the integrity of the trademark and let Rutgers look good in the process.
Of all of the logos to try to defend, the Rutgers "R" is about as weak as it gets IMHO. First thing I think of when I see it is Rydell High from Grease. It's a simple varsity block R for crying out loud. If it was the stylized R with the curved end coming off the front of the R evoking knight imagery that was more prominent in the 90s, I think that's much more of a legit beef.

I can see the UC "C" paw, the Oregon O, Tennessee Power T, script UCLA etc. but that Rutgers logo is so plain jane.

Rutgers got the logo trademarked fair and square so they are well in their rights but that logo could have been made in Microsoft Word. They probably paid out the nose for someone to make it.
Mike Johnson
General User
Member Since: 11/11/2004
Location: North Canton, OH
Post Count: 1,756
mail
Mike Johnson
mail
Posted: 9/6/2019 9:37 AM
settings_applications edit_note
BillyTheCat wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
No offense taken. As to what Boeh paid, I'm thinking he didn't do sufficient research and then didn't employ a strategic process. From my own research when we decided at TRW to become one of the early industrial comps to develop a corporate identity system, i visited two Manhattan firms known for creating such systems. From already having retained marketing and communications consultancies in New York, Europe and Asia, it didn't take long to learn that those Manhattan ID firms were grossly over-pricing - at the expense of clients that hadn't done enough homework. One early indicator: those firms wanted to assign large teams to the work - with all team members billing at $$$$ rates. For the TRW job, I chose a 2-person firm, and later for the Timken job, I chose the better half of that 2-person firm. I should add that I was commissioning comprehensive systems to be implemented globally of which a logo was but one component.
BillyTheCat
General User
BTC
Member Since: 10/6/2012
Post Count: 10,793
person
mail
BillyTheCat
mail
Posted: 9/7/2019 11:55 PM
settings_applications edit_note
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
No offense taken. As to what Boeh paid, I'm thinking he didn't do sufficient research and then didn't employ a strategic process. From my own research when we decided at TRW to become one of the early industrial comps to develop a corporate identity system, i visited two Manhattan firms known for creating such systems. From already having retained marketing and communications consultancies in New York, Europe and Asia, it didn't take long to learn that those Manhattan ID firms were grossly over-pricing - at the expense of clients that hadn't done enough homework. One early indicator: those firms wanted to assign large teams to the work - with all team members billing at $$$$ rates. For the TRW job, I chose a 2-person firm, and later for the Timken job, I chose the better half of that 2-person firm. I should add that I was commissioning comprehensive systems to be implemented globally of which a logo was but one component.
You ever meet the guy? No need to think about this, he did no research, he paid a buddy way too much money to design a logo and create a standards manual.
Ted Thompson
Administrator
Member Since: 11/11/2004
Location: MAC Play
Post Count: 7,944
mail
Ted Thompson
mail
Posted: 9/11/2019 2:13 PM
settings_applications edit_note

 

Mike Johnson
General User
Member Since: 11/11/2004
Location: North Canton, OH
Post Count: 1,756
mail
Mike Johnson
mail
Posted: 9/11/2019 3:07 PM
settings_applications edit_note
Ted Thompson wrote:expand_more
JUST IN: The US Patent & Trademark Office has issued an initial decision on Ohio State's attempt to trademark the word "THE." They have refused the application.— Darren Rovell (@darrenrovell) https://twitter.com/darrenrovell/status/11718350314945699...
How about that! Common sense prevailed.
Mark Lembright '85
General User
ML85
Member Since: 8/22/2010
Location: Highland Heights, OH
Post Count: 2,460
person
mail
Mark Lembright '85
mail
Posted: 9/11/2019 3:53 PM
settings_applications edit_note
The cynical part of me says OSU did all this just for the publicity and never expected the application to amount to anything.
oldkatz
General User
O
Member Since: 12/22/2004
Post Count: 1,461
person
mail
oldkatz
mail
Posted: 9/11/2019 4:04 PM
settings_applications edit_note
Maybe they should try O$U instead.
OU_Country
General User
Member Since: 12/6/2005
Location: On the road between Athens and Madison County
Post Count: 8,401
mail
OU_Country
mail
Posted: 9/12/2019 10:44 AM
settings_applications edit_note
And there's this - that everyone in Ohio needs. ;)

https://twitter.com/FiveFootPhotog/status/117185995946795...
OhioCatFan
General User
Member Since: 12/20/2004
Location: Athens, OH
Post Count: 15,678
mail
OhioCatFan
mail
Posted: 9/12/2019 10:54 AM
settings_applications edit_note
OU_Country wrote:expand_more
And there's this - that everyone in Ohio needs. ;)

https://twitter.com/FiveFootPhotog/status/117185995946795...
+1

Love it!
Showing Messages: 51 - 61 of 61
reply
vertical_align_top
vertical_align_center
vertical_align_bottom
add_comment
chevron_backward
MAC News Links



extra small (< 576px)
small (>= 576px)
medium (>= 768px)
large (>= 992px)
x-large (>= 1200px)
xx-large (>= 1400px)