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Ohio Football Topic
Topic: Ohio State Nuts at it again
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rpbobcat
9/5/2019 3:12 PM
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
I agree 100% with approaching something like a logo,strategically.

As I've posted,one of the things my company does is design synthetic turf fields.

We work with the turf manufacturers to develop the midfield logos and end zone markings for each field.
We've even done projects with "interchangeable" logos and end zone markings.

Its amazing how computer graphics has simplified this whole process.
Once you have have the basic concept from the client,you develop a initial concept.
You can change designs in minutes,so modifications are no problem.

We've even scanned pictures of the logos on old letter jackets,and turned them into the midfield logo.
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BillyTheCat
9/5/2019 9:03 PM
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
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OUcats82
9/6/2019 8:57 AM
rpbobcat wrote:expand_more
In an administrative court proceeding, for said High School to prevail over Rutgers it likely would have to show that it had registered the R as a trademark and subsequently had zealously protected it. (We could hope that common sense would prevail, but that can be in short supply in a court.)
One of the attorneys I work with does patent and trademark work.

He's also a Rutgers grad and die-hard fan.

We were talking about this last week.

He said the same thing that was posted on this thread about "vigorously defending" a trademark.

But he also said that,in this case,Rutgers' position, created very bad "optics".

He wondered why Rutgers didn't just grant the high school a License to use the logo.

That would maintain the integrity of the trademark and let Rutgers look good in the process.
Of all of the logos to try to defend, the Rutgers "R" is about as weak as it gets IMHO. First thing I think of when I see it is Rydell High from Grease. It's a simple varsity block R for crying out loud. If it was the stylized R with the curved end coming off the front of the R evoking knight imagery that was more prominent in the 90s, I think that's much more of a legit beef.

I can see the UC "C" paw, the Oregon O, Tennessee Power T, script UCLA etc. but that Rutgers logo is so plain jane.

Rutgers got the logo trademarked fair and square so they are well in their rights but that logo could have been made in Microsoft Word. They probably paid out the nose for someone to make it.
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Mike Johnson
9/6/2019 9:37 AM
BillyTheCat wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
No offense taken. As to what Boeh paid, I'm thinking he didn't do sufficient research and then didn't employ a strategic process. From my own research when we decided at TRW to become one of the early industrial comps to develop a corporate identity system, i visited two Manhattan firms known for creating such systems. From already having retained marketing and communications consultancies in New York, Europe and Asia, it didn't take long to learn that those Manhattan ID firms were grossly over-pricing - at the expense of clients that hadn't done enough homework. One early indicator: those firms wanted to assign large teams to the work - with all team members billing at $$$$ rates. For the TRW job, I chose a 2-person firm, and later for the Timken job, I chose the better half of that 2-person firm. I should add that I was commissioning comprehensive systems to be implemented globally of which a logo was but one component.
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BillyTheCat
9/7/2019 11:55 PM
Mike Johnson wrote:expand_more
I hope you guys know that OHIO has asked schools to quit using the Attack Cat logo. Logo's are trademarked, costed money and are a brand identity.
Yes, am aware. Cost to register is modest. Back when the OSU/OU spat surfaced, I shared thinking with OU's law dept. They sent me a copy of the registration for the arched OHIO. I suggested an additional trademark: Ohio - First & Finest. Don't know if it was registered.
And the cost of the design of the artwork was where the real expense was.
Not necessarily, especially if the client approaches design strategically. During my corporate career I led the creation of Corporate Identity and Branding systems for two global Fortune 500 comps. In meeting with the chosen designer, I would provide two "hints." First, I would articulate the objectives of the design. Then I would provide what I termed operative words. One such example: After articulating the objectives, I related these operative words: Bold. Simple. Elegant.

Then as the designer - a man in one case, a woman in the other - developed a first iteration, he/she would keep asking self: Is it Bold? Is it Simple? Is it Elegant? Does it meet the stated objective?

This process kept iterations to a minimum and avoided costly re-works.

BTW, With regard to my books, I employed the same approach when discussing dust jacket designs with the publisher's design teams. They usually "nailed it" with the first iteration.
No offense to what you would do, I know what Tom Boeh paid.
No offense taken. As to what Boeh paid, I'm thinking he didn't do sufficient research and then didn't employ a strategic process. From my own research when we decided at TRW to become one of the early industrial comps to develop a corporate identity system, i visited two Manhattan firms known for creating such systems. From already having retained marketing and communications consultancies in New York, Europe and Asia, it didn't take long to learn that those Manhattan ID firms were grossly over-pricing - at the expense of clients that hadn't done enough homework. One early indicator: those firms wanted to assign large teams to the work - with all team members billing at $$$$ rates. For the TRW job, I chose a 2-person firm, and later for the Timken job, I chose the better half of that 2-person firm. I should add that I was commissioning comprehensive systems to be implemented globally of which a logo was but one component.
You ever meet the guy? No need to think about this, he did no research, he paid a buddy way too much money to design a logo and create a standards manual.
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Ted Thompson
9/11/2019 2:13 PM

 

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Mike Johnson
9/11/2019 3:07 PM
Ted Thompson wrote:expand_more
JUST IN: The US Patent & Trademark Office has issued an initial decision on Ohio State's attempt to trademark the word "THE." They have refused the application.— Darren Rovell (@darrenrovell) https://twitter.com/darrenrovell/status/11718350314945699...
How about that! Common sense prevailed.
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Mark Lembright '85
9/11/2019 3:53 PM
The cynical part of me says OSU did all this just for the publicity and never expected the application to amount to anything.
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oldkatz
9/11/2019 4:04 PM
Maybe they should try O$U instead.
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OU_Country
9/12/2019 10:44 AM
And there's this - that everyone in Ohio needs. ;)

https://twitter.com/FiveFootPhotog/status/117185995946795...
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OhioCatFan
9/12/2019 10:54 AM
OU_Country wrote:expand_more
And there's this - that everyone in Ohio needs. ;)

https://twitter.com/FiveFootPhotog/status/117185995946795...
+1

Love it!
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